What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In the GEICO Emergency Roadside Service TV Spot, 'The Flat Tire Guitar Solo', we see a man stranded on the side of the road after getting a flat tire. As he tries to change the tire, he realizes that he doesn't have the right tools and is not making any progress. He then remembers that he has GEICO Emergency Roadside Service and promptly gives them a call for help.
While he is waiting for help to arrive, he decides to make the most of his situation and begins to play his guitar. The camera then switches to an epic guitar solo by the stranded man, as he shreds away on his guitar while leaning against his car with the flat tire. The guitar solo is so awe-inspiring that other drivers on the road stop to watch and cheer him on.
Just as the man finishes his guitar solo, the GEICO Emergency Roadside Service truck arrives to help him change his tire, and the man is able to continue his journey.
The commercial is a creative and humorous take on the often-frustrating experience of getting a flat tire while driving. It highlights the importance and convenience of having reliable emergency roadside assistance like GEICO's service. The addition of the guitar solo adds a fun and unexpected twist to the commercial, making it stand out and memorable.
GEICO Emergency Roadside Service TV commercial - The Flat Tire Guitar Solo produced for GEICO was first shown on television on May 10, 2017.
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