Find out all about your favorite commercial!

Advertisers

Advertisers of the Coca-Cola TV Commercial Featuring Diggy Simmons

Coca-Cola TV Commercial
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola TV Commercial is about.

Coca-Cola TV Commercial

In 2011, Coca-Cola launched a new TV commercial featuring the young and talented artist Diggy Simmons. The commercial aimed to promote a new line of Coca-Cola products, including Coke Zero and Diet Coke. It was a part of Coca-Cola's ongoing marketing campaign to appeal to younger audiences and promote their products in a fun and engaging way.

The commercial showed Diggy Simmons walking down a city street while sipping on a Coke Zero. As he strolled, he came across a group of young people hanging out and listening to music. Diggy quickly joined the group and started showing off his dance moves.

The Coca-Cola TV commercial featured an upbeat and catchy tune that instantly grabbed listeners' attention. As Diggy danced, the lyrics of the song highlighted the refreshment and enjoyment that comes with drinking a Coke product. The commercial was not only entertaining but also conveyed a message to audiences that Coke products are refreshing, fun, and perfect for young people.

The commercial's casting of Diggy Simmons was a strategic move by Coca-Cola, as he was a rising star in the music industry and had a massive following among young people. His presence on the commercial helped attract a more youthful audience, making the product more relatable and appealing.

Overall, the Coca-Cola TV commercial featuring Diggy Simmons was a fun and entertaining way to promote the brand's products to a new generation of consumers.

Coca-Cola TV Commercial produced for Coca-Cola was first shown on television on July 2, 2013.

Frequently Asked Questions about coca-cola tv commercial featuring diggy simmons

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.

Coca- Cola is willing to make identify its product with happiness so it transmits feelings to ease that association with the brand even with a low tone, which is normally related with seriousness. This is achieved by the combination of other different elements such as visual ones.

Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a few short weeks after the drink was first served in Jacobs' Pharmacy. The ad featured one of our longest-running slogans: “Delicious and Refreshing.”

Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

Your ads will stand out when you identify a unique tone and use it across all channels. People are more likely to listen to what you have to say in your ads if they can relate to your brand. The tone of your ads can be a lot of different things: friendly, informative, funny, insightful, motivational, etc.

Describe the tone and mood of each ad. Tone is the text's attitude toward its subject; mood is the feeling that the text creates in the reader.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.

Videos

Watch Coca-Cola TV Commercial

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Coca-Cola TV Commercial Featuring Diggy Simmons

Ashleigh Murray photo
Agenices

Agenices of the Coca-Cola TV Commercial Featuring Diggy Simmons

Coca-Cola TV Commercial
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola TV Commercial
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola TV Commercial
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

TV commercials

Similar commercials

Subway TV Spot, 'No More Boring Flavors'
Quilted Northern TV Spot, 'Conductor Randy'
Taco Bell Nacho Fries TV Spot, 'The Craving' Featuring Joe Keery, Sarah Hyland
H&M Fall Collection TV Spot, 'Glam' Featuring Naomi Campbell, Song by Wham!
Zillow TV Spot, 'One Bedroom' Song by Scarlett Burke
Boom-Co Blaster TV Spot, 'Have a Blast!'
TJ Maxx TV Spot, 'Maxx Your Thing' Song by Estelle
Quilted Northern TV Spot, 'Daddy Gator'
Bounty TV Spot, '¿Quién entrena a quién?'
AT&T TV Spot, 'AT&T Helps Keep TOMS Shoes Connected' Feat. Blake Mycoskie
Allstate TV Spot, 'Mayhem: Tin Can' Featuring Dean Winters
Challenged Athletes Foundation TV Spot, 'Salute: Megan Blunk' Featuring Kobe Bryant