Yokohama Tires television commercial 2017

What the Yokohama Tires TV commercial - Co-Pilot is about.

Yokohama Tires released a captivating TV spot titled "Co-Pilot" that centers around a woman racer and her crew chief preparing for a big race. The spot starts with a shot of the car in the garage, while a voiceover says, "She trusts her instincts. But when it comes to tires, she prefers to have a co-pilot." The camera then pans to the face of the woman, who is sitting behind the wheel, carefully examining the tires.

Her crew chief walks up to her as she finishes her inspection, holding up a tire in his hand. He confidently tells her, "These Yokohama Tires aren't just black and round. They're a part of your team." The woman nods in agreement, indicating that she is fully aware of the crucial role that tires play in her performance on the race track.

We then see the two working together, expertly changing the tires and preparing the car for the race. The spot ends with the woman getting into her car and speeding off, as the voiceover concludes with the message, "Yokohama Tires, tailor-made to elevate your performance."

Overall, the Yokohama Tires TV spot "Co-Pilot" is a thrilling and impactful commercial that showcases the importance of choosing the right tires for a successful racing experience. The spot demonstrates how Yokohama Tires can provide the stability and control necessary for a racer to be confident in their performance on the track.

Yokohama Tires TV commercial - Co-Pilot produced for Yokohama was first shown on television on October 18, 2017.