What the Target TV commercial - Back to School: Be Impressive is about.

Target's latest TV Spot titled 'Back to School: Be Impressive' is a captivating ad that is designed to inspire and excite both parents and children as they prepare for the new school year. The ad showcases Target's wide range of back-to-school essentials that are not only stylish but also functional and affordable.

The ad begins by highlighting the different emotions that students feel as they go back to school. From nervousness to excitement, the ad captures the unique experiences of each student. The spotlight then shifts to Target and their impressive displays of school supplies, ranging from notebooks, to backpacks, to a variety of electronics.

The ad demonstrates the convenience of shopping at Target by showing parents and children using the store's services, such as same-day delivery, order pickup, and curbside pickup. The ad cleverly emphasizes the emotional connection between parents and their children, showcasing how school supplies can be used to bring them closer together.

The ad's theme of 'Be Impressive' provokes a sense of motivation in both parents and students, inspiring them to select quality products from Target to help them achieve their academic goals. The ad makes it clear that Target is committed to providing the best products and services to ensure that students have everything they need to be successful in the new school year.

Overall, Target's TV spot titled 'Back to School: Be Impressive' is a well-executed ad that brilliantly communicates Target's back-to-school offerings and effectively appeals to parents and students alike.

Target TV commercial - Back to School: Be Impressive produced for Target was first shown on television on July 23, 2017.