What the Stitch Fix Freestyle TV commercial - Were So You is about.
Stitch Fix Freestyle TV spot, 'We're So You' is an advertisement that focuses on promoting the brand's new feature, Stitch Fix Freestyle. In this spot, Stitch Fix is marketing their personal styling service by highlighting how their new Freestyle feature can cater to any style, size, or budget.
The advertisement opens with different women of different body types wearing various stylish outfits. The voiceover then explains that Stitch Fix Freestyle is the service that can take care of all your fashion needs. Whether you need a casual outfit for a relaxing day at home or a more formal ensemble for a special event, Stitch Fix Freestyle can help.
As the commercial progresses, viewers see a diverse group of women styled in different outfits, highlighting the brand's ability to cater to various styles and individual fashion preferences. The voiceover proudly proclaims that Stitch Fix Freestyle can cater to any size, budget, or style, from casual to trendy to elegant.
The clothes are beautifully showcased, with close-up shots of high-quality materials, unique patterns, and intricate designs. The models are seen confidently strutting the runway in their fashionable ensembles, showing that the clothes not only look good, but they are also comfortable and practical.
The ad ends with the voiceover saying that with Stitch Fix Freestyle, the brand is "So you!" The advertisement successfully promotes the brand's new feature, Stitch Fix Freestyle, as a personal styling service that caters to all sizes, styles, and budgets. It highlights the brand as a fashion-forward company that celebrates individuality and promotes body positivity.
Stitch Fix Freestyle TV commercial - Were So You produced for
Stitch Fix
was first shown on television on September 19, 2021.
Frequently Asked Questions about stitch fix freestyle tv spot, 'we're so you'
STITCH FIX AND KEEGAN-MICHAEL KEY PARTNER TO HELP MEN BREAK UP WITH THEIR OUTDATED WARDROBES | Stitch Fix.
Cambridge, Massachusetts, U.S.
Stitch Fix
Type | Public |
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Industry | Technology |
Founded | February 2011 in Cambridge, Massachusetts, U.S. |
Founders | Katrina Lake Erin Morrison Flynn |
Headquarters | One Montgomery Tower, San Francisco, California, U.S. |
Katrina Lake
Katrina Lake is the Founder of Stitch Fix .
Where does Stitch Fix ship? We currently ship to all 50 U.S. states and all U.S. territories. Internationally, we ship to the United Kingdom. Orders must be delivered within the country where the account is based.
Stitch Fix strikes a good balance between quality and affordability, like what you might find at Macy's. Prices for adult clothes range from $50 to $200 per item. “The quality of the clothing doesn't make it feel like you're getting ripped off - it's clearly higher-end stuff,” said reviewer Kristin Hillery.
Basically, Stitch Fix promised something it could not deliver at any sort of scale. It's possible that at a high enough volume, some of the inventory costs would have been more manageable, but there was no easy (or likely possible) way to deliver personal service using AI.
During the fiscal fourth quarter earnings, reported on Monday, Stitch Fix's active clients dropped for the sixth quarter in a row, and were down to 3.3 million in 2023 - a 13% decrease year-over-year.
Upon opening a Stitch Fix account, you'll be charged a $20 styling fee, which is credited toward any pieces you keep. The $20 fee applies to every Fix, but so does the credit. As long as you plan on keeping at least one item from each box, the service is essentially free. In that way, Stitch Fix is definitely worth it.
Stitch Fix strikes a good balance between quality and affordability, like what you might find at Macy's. Prices for adult clothes range from $50 to $200 per item. “The quality of the clothing doesn't make it feel like you're getting ripped off - it's clearly higher-end stuff,” said reviewer Kristin Hillery.
The brand's current CEO, Elizabeth Spaulding, who joined the company as president in 2020 and took over as CEO in August 2021, will be stepping down effective immediately, Lake said. “I will be stepping in as interim CEO and leading the search process for our next CEO,” Lake said Thursday.
Kate Linebaugh: The company has said the economic environment has caused the decline in subscribers. Earlier this month, Lake returned as interim CEO and Stitch Fix laid off 20% of its salaried workers, and it said it would shut down that big warehouse in Salt Lake City just two years after it opened.
One of Stitch Fix's problems is that it is losing money. The company dipped into the red in fiscal 2020, which ended in August of that year. It has been unprofitable since that point, with fiscal 2023 shaping up to be yet another year in the negative column.