The name change comes after the Lumber Liquidators stocks slipped earlier this year, prompting analysts to suggest the company would benefit from a rebrand in the wake of the 2015 “60 Minutes” news story about heightened formaldehyde levels in its laminate imports from China.

Translating the Trend to The Floor: Everything old is also new again for flooring trends in 2023 with laminate, luxury vinyl flooring, natural stone, and the rustic look of hardwood flooring designs giving off serious vintage vibes.

Things started to fall apart for Lumber Liquidators when the popular television news show, 60 Minutes, exposed the company's Chinese-made flooring and the US Centers for Disease Control and Prevention (CDC) reported that it had found elevated levels of formaldehyde in certain flooring products.

Lighter, Brighter Wood Finishes Wood flooring with character-rich, lighter stains shows no sign of waning in popularity, says Margaret Donaldson, founder of Margaret Donaldson Interiors. “Homeowners are primarily using white oak, but walnut is starting to surface more, especially with lighter finishes,” she says.

In summary, hardwood flooring's durability, versatility, and natural beauty, as well as its ability to increase home value and sustainability, have made it a popular trend in flooring for 2023 and beyond!

Things started to fall apart for Lumber Liquidators when the popular television news show, 60 Minutes, exposed the company's Chinese-made flooring and the US Centers for Disease Control and Prevention (CDC) reported that it had found elevated levels of formaldehyde in certain flooring products.

Some of the top challenges in the flooring industry, according to iTe PRODUCTS, include inappropriate products, lack of training, lack of experience and pricing pressure.

Natural Color, Textures and Rustic Charm In 2024, the trend toward natural colors and sustainability in hardwood flooring is stronger than ever. Homeowners are increasingly drawn to wood flooring with warm, earthy tones that create a sense of harmony and connection to the environment.

In 2023, people will continue to open up their spaces with natural, modern colors to create an inviting look. According to our research, 50 Floor has determined that grey is being prioritized in many spaces, and other colors like cream, white and honey are also appearing in luxury condos, homes and commercial spaces.

Greige: Another recently popular trend is mixing beige with grey, creating a color referred to as greige. It blends the modern aesthetic of grey with the natural, earthy tones of beige to create a shade that caters to many different tastes. Greige will likely become a top floor trend in 2023.

While other flooring options come in and out of style, hardwood floors always look beautiful, regardless of the current trends in home décor. Their timeless quality and superior durability mean they'll look great for many years, which is what makes them such a popular option.

Specifically, the lawsuit alleged that Lumber Liquidators was knowingly importing Chinese-made laminate flooring that had been preserved in formaldehyde. Formaldehyde is a strong-smelling, colorless gas classified as a probable carcinogen.