It's the jingle heard 'round the state, a one-line refrain that lives rent-free in the frontal lobes of Blizzard-consuming Texans everywhere. “DQ - that's what I like about Texas.”

DQ, That's What I Like About Texas In a category rife with parity, our insight served as the basis for a unique positioning strategy, and the slogan, “DQ, That's What I Like About Texas” was born. No other chain can stake a claim to DQ's favored son status, and it served as a point of true distinction for the brand in The Lone Star State.

You may not have ever noticed, but Dairy Queen doesn't call its Blizzards ice cream. That's because they can't! According to the FDA, a product must contain at least 10 percent butterfat or milkfat to be called ice cream, and DQ's soft serve only has 5 percent - hence why it's always referred to as a Blizzard “treat.”

And a giant cup of soft serve in front of his body. While some of the curly the clown signs were stationary. Others were made with motorized. Hands that could wave at passes by.

Cadbury Dairy Milk replacing its 'Free the Joy' slogan with 'Taste like this feels' – Campaigns of the World®

The very first Dairy Queen was actually opened in Joliet, Illinois, even though the chain is so popular in Texas, it's literally known as “the Texas stop sign”.

Happy Tastes Good The DQ brand has launched a new tagline - Happy Tastes Good - which exemplifies the heart of the quick-service company.

The Dairy Queen menu in Texas has tacos, nachos and more! If you've ever visited a Dairy Queen in Texas (or even the DQ Texas website) you might've come across the slogan “That's What I Like About Texas”. This is quite a change from the DQ slogan we've seen everywhere else: “Happy Tastes Good”.

Where did the name “Dairy Queen®” come from? "Grandpa McCullough", the man who was the driving force behind the creation of Dairy Queen® soft serve, dubbed the store "Dairy Queen®" because he believed his soft serve was a "queen" among dairy products, the epitome of freshness and wholesomeness.

Dennis The Menace Cartoon Do you remember when Dennis the Menace was on the cups for Dairy Queen?

Dairy is represented by the blue color. One of the key consumer messages from the Dietary Guidelines is to switch to fat-free (skim) or low-fat (1%) milk.

Cadbury has replaced its 'Free the joy' slogan with 'Tastes like this feels', with the tagline appearing in a new ad featuring real footage of a bear rubbing his back up against a tree to the tones of 'That's The Way (I Like It)'.