What the Pier 1 Imports TV commercial - Pillow Fight is about.

The Pier 1 Imports TV Spot, 'Pillow Fight' is an amusing and lighthearted ad that promotes the store's decorative pillows. The commercial features a group of attractive young adults having a massive pillow fight in a lavish and colorful living room that's been decorated with a variety of Pier 1's pillows.

As the commercial begins, the young adults are seen lounging around the living room, each surrounded by an array of unique pillows in different shapes and sizes. Suddenly, one of them picks up a pillow and initiates a full-blown pillow fight. The other participants follow suit, and in no time, feathers are flying everywhere, pillows are being thrown, and the room is awash with laughter.

The commercial is playfully choreographed, and the participants are posing for the camera in a way that emphasizes the variety of pillows that are available at Pier 1 Imports. The narrator praises the pillows as being the perfect "party-starters" and entices viewers to head to a Pier 1 store to get their hands on these fun and attractive decorative pillows.

In essence, the commercial is a clever and creative way of marketing Pier 1's pillow collection to its customers. The ad is both entertaining and informative, showing viewers how a simple pillow can transform the ambiance of a room and make it more vibrant and fun. It is a prime example of how creative marketing strategies can make a product more appealing to consumers and also make them realize that a simple pillow can evoke excitement and enjoyment in their daily lives.

Pier 1 Imports TV commercial - Pillow Fight produced for Pier 1 Imports was first shown on television on March 30, 2014.