With a mission of helping people look and see their best, LensCrafters has a passion for vision care and offers the best selection of the latest trends in eyewear from leading designer brands as well as incomparable personalized service from Doctors of Optometry located at or next to its stores.

History. LensCrafters was founded in March 1983 by E. Dean Butler, who had been a manager with Procter & Gamble. Butler first developed the idea for a "while you wait" eyeglass retailer after helping a Procter & Gamble colleague produce television commercials for a family optical business in the late 1970s.

Choose from a range of thin lenses made from plastic or polycarbonate available in strong prescriptions for a premium look.

On Trustpilot, LensCrafters has an average customer rating of 2 out of 5 stars. A total of 68% of the reviews award the company just 1 star, while 15% award it 5 stars. Positive reviews frequently mention excellent customer service within LensCrafters stores.

A mission statement defines the organization's business, its objectives, and how it will reach these objectives. A vision statement details where the organization aspires to go. Why does your company exist? What do you hope to accomplish in the next several years?

Mission is a general statement of how you will achieve your vision. Strategies are a series of ways of using the mission to achieve the vision. Goals are statements of what needs to be accomplished to implement the strategy. Objectives are specific actions and timelines for achieving the goal.

LensCrafters, part of EssilorLuxottica, and one of the largest optical retail brands in North America, announced Sharon Stone, Golden Globe award winning actress and producer, as the face of the brand's new 2022 “Your Eyes First” communication campaign.

The Company has a widespread brick and mortar retail network with banners such as LensCrafters, Target Optical and Pearle Vision in North America; Apollo, Vision Express, Pearle, Générale d'Optique, Visilab, Salmoiraghi & Viganò and David Clulow in EMEA; OPSM, Mujosh and Laubman & Pank in Asia- Pacific; MasVisión, GMO, ...

LensCrafters was founded in 1983 by Dean Butler, a 38-year-old who had previously worked at Procter & Gamble. A knowledgeable marketer, Butler had managed the Ivory liquid, Cheer laundry detergent, and Folger's instant coffee brands for the venerable Cincinnati consumer goods company.

Plastic lenses are very difficult to crack or break and are much more durable than glass lenses - making them a great choice for both kids and adults. Reduce glare. Plastic lenses are less likely to cause problems with glare since they are naturally less reflective than glass.

Luxottica owns not only a large portfolio of brands (over a dozen) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target and Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed.

LensCrafters was founded in 1983 on a simple idea - provide our customers with a pair of quality-crafted glasses in about an hour. That idea was revolutionary then, and still is today. In fact, one-hour service remains the gold standard in eyewear delivery.