Overview IBM (International Business Machines Corporation) is a multinational technology company headquartered in Armonk, New York. It was founded in 1911 as the Computing-Tabulating-Recording Compan...
IBM TV Spot, 'LC What If Data Driven Banking' is a campaign that highlights the power of big data in the banking industry. The ad features a virtual assistant named "LC" who guides a young man through his banking journey, from opening his first account to making investments.
What sets this commercial apart from others is the emphasis on the large amounts of data that banks have access to and how it can be utilized to provide customers with personalized and tailored solutions to meet their needs. The viewer is taken on a journey where the customer's data is used to make informed decisions, avoid fraud, and even warn the customer of potential risks.
Throughout the advertisement, LC takes the customer through various financial scenarios, showcasing how data-driven insights empower banks to offer better products and services. The ad's clear message is that data science is essential in the banking industry, and banks that want to stay relevant must adapt to this new reality.
Overall, the IBM TV Spot, 'LC What If Data Driven Banking' is an excellent example of how data science is changing the banking industry. It is a thought-provoking ad that encourages us to think about the role of data in modern-day banking and how it can empower banks to offer personalized and improved services to their customers.
IBM TV commercial - LC What If Data driven Banking produced for IBM was first shown on television on March 18, 2022.
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