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Advertisers of the HUMIRA TV Spot, 'Managing Crohn's Disease'

HUMIRA TV commercial - Managing Crohns Disease
HUMIRA [Crohn's/Colitis]

HUMIRA is a renowned pharmaceutical company that specializes in the development and production of medications for the treatment of chronic inflammatory diseases, specifically Crohn's disease and ulcer...

What the HUMIRA TV commercial - Managing Crohns Disease is about.

HUMIRA TV commercial - Managing Crohns Disease

Title: HUMIRA TV Spot, 'Managing Crohn's Disease'

Introduction:In the fast-paced world of pharmaceutical advertising, captivating television spots have become a prominent way to raise awareness about various diseases and the treatments available. One such persuasive and compelling TV spot is the HUMIRA commercial titled 'Managing Crohn's Disease.' This ad showcases the struggles faced by individuals with Crohn's disease and highlights how HUMIRA, a leading treatment, can help manage this chronic condition.

Scene 1: Unraveling the MysteryThe TV spot opens with a visually captivating scene, portraying the complexity and unpredictability of Crohn's disease. The screen showcases a dark, ethereal setting that metaphorically represents the daily challenges faced by those living with the disease. The narrator's voiceover introduces viewers to the puzzling nature of Crohn's.

Narrator: "Living with Crohn's disease can feel like navigating through a never-ending maze."

Scene 2: Authentic Stories of ResilienceThe commercial then transitions to real people—those who have personal experience with Crohn's disease. They share their heartfelt stories, accompanied by relatable visuals that depict the daily struggles they encounter. The individuals reveal the emotional and physical toll the disease takes on their lives.

Narrator: "But for those who live with it, it's a reality that affects every aspect of their lives."

Scene 3: Introducing HUMIRAAs the ad progresses, the focus shifts to the introduction of HUMIRA. The screen brightens, filling it with a sense of hope and relief. The narrator explains how HUMIRA is a leading treatment option for managing Crohn's disease symptoms.

Narrator: "Fortunately, there is hope. Introducing HUMIRA—the leading treatment for managing Crohn's disease."

Scene 4: Empowering Life's PossibilitiesThe commercial paints a vibrant and energetic picture of life after starting HUMIRA treatment. It showcases those who have found relief through using HUMIRA, engaging in activities they previously only dreamed of doing. The visuals display moments of joy, freedom, and fulfillment.

Narrator: "HUMIRA can help manage your symptoms, allowing you to reclaim your life and embrace every possibility."

Scene 5: Safety and EfficacyTo address any potential concerns about HUMIRA, the TV spot briefly emphasizes the treatment's proven safety and efficacy.

Narrator: "HUMIRA is clinically proven, providing safe and effective relief to those living with Crohn's disease."

Conclusion:

HUMIRA TV commercial - Managing Crohns Disease produced for HUMIRA [Crohn's/Colitis] was first shown on television on September 14, 2014.

Frequently Asked Questions about humira tv spot, 'managing crohn's disease'

Humira is an injectable medication that belongs to a group of medications called biologics. Biologic drugs like Humira help reduce inflammation and manage symptoms of Crohn's by blocking the inflammatory reactions in your body. This can help ease Crohn's symptoms and assist with disease remission.

In clinical studies at 4 weeks, many Crohn's patients on HUMIRA achieved remission (few or no symptoms) and a majority saw symptom relief. HUMIRA has helped many people notice a significant difference in their symptoms in as little as 4 weeks; however, individual results may vary.

Adalimumab is used to treat Crohn's and Colitis, but it doesn't work for everyone. You take adalimumab by injection under your skin (subcutaneous injection). Adalimumab affects the way your immune system works. This means you may be more at risk of infections.

For example, each year a portion of patients who take either immunomodulator or biologic medications such as infliximab (Remicade) or adalimumab (Humira) stop responding to their medication. Sometimes a major symptom flare can signify that these medications are no longer working.

The drug suppresses the immune system by blocking the activity of TNF. TNF is a protein produced naturally by the body's immune system. Some people with certain autoimmune diseases produce too much TNF. Humira is designed to stop tumor necrosis factor-α, or TNF, from attacking healthy cells.

Humira contains the active drug adalimumab, which is a biologic medication. Biologics are medications made from living cells. Adalimumab belongs to a class of medications known as tumor necrosis factor (TNF) blockers. (A class of medications is a group of drugs that work in a similar way.)

Immune system suppressors

  • Azathioprine (Azasan, Imuran) and mercaptopurine (Purinethol, Purixan). These are the most widely used immunosuppressants for treatment of inflammatory bowel disease.
  • Methotrexate (Trexall). This drug is sometimes used for people with Crohn's disease who don't respond well to other medications.

Doctors treat Crohn's disease with medicines, bowel rest, and surgery. No single treatment works for everyone with Crohn's disease. The goals of treatment are to decrease the inflammation in your intestines, to prevent flare-ups of your symptoms, and to keep you in remission.

Patients treated with HUMIRA are at increased risk for developing serious infections that may lead to hospitalization or death. These infections include active tuberculosis (TB), reactivation of latent TB, invasive fungal infections, and bacterial, viral and other infections due to opportunistic pathogens.

Humira can increase the risk of infections, and patients taking Humira may be advised to take dietary precautions. Preventing infections may include avoiding certain foods. For example, patients may be advised to take extra care in avoiding raw or undercooked animal products, such as eggs, meat and poultry.

Humira (adalimumab) is a medication that is used over the long-term. Your doctor will check your medication at regular intervals to be sure staying on Humira is appropriate for you. Your dose for Humira can also vary and depends on the condition being treated. However, many patients stay on Humira for many years.

Common side effects of HUMIRA include injection site reactions (pain, redness, rash, swelling, itching, or bruising), upper respiratory infections (sinus infections), headaches, rash, and nausea. These are not all of the possible side effects with HUMIRA.

Videos

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Agenices

Agenices of the HUMIRA TV Spot, 'Managing Crohn's Disease'

HUMIRA TV commercial - Managing Crohns Disease
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

HUMIRA TV commercial - Managing Crohns Disease
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

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HUMIRA [Crohn's/Colitis]
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