New Amsterdam Spirits is a beverage company that produces premium spirits with a dedication to creating innovative, top-quality products. The company is based in Modesto, California, and was launched...
Title: New Amsterdam Spirits TV Spot - 'Find Your Wins: Paper Toss'
Introduction:
New Amsterdam Spirits, known for their exceptional quality and unparalleled taste, presents their latest TV spot titled "Find Your Wins: Paper Toss." This captivating advertisement perfectly captures the spirit of New Amsterdam, enticing viewers to embrace their wins, big or small, and savor each moment to the fullest. Set to the lively and iconic tune of Billy Squier's song, the TV spot delivers a memorable experience that blends excitement, camaraderie, and the sheer joy of discovery.
TV Spot Summary:
As the camera rolls, viewers are transported to a bustling cityscape filled with energy and anticipation. The scene is set in a vibrant office, where colleagues engage in friendly competition during their lunch break. The camera hones in on a charismatic young woman, ready to embark on her own adventure amidst the lively atmosphere.
The commercial boats confident and energetic performances from the various employees as they enjoy their New Amsterdam Spirits. Throughout the spot, the mood is uplifted by Billy Squier's timeless hit "The Stroke," setting the perfect tone for what lies ahead. The catchy tune infuses the commercial with a sense of playfulness and adventure.
The real star of the spot, however, is the friendly paper toss game taking place in the office. The camera seamlessly moves from person to person, capturing the excitement as coworkers strive to beat each other's scores. Each successful toss is met with cheers, laughter, and a genuine celebration of triumph.
Parallel to the on-screen action, the commercial emphasizes the high-quality and diverse offerings of New Amsterdam Spirits. Shots of refreshing, colorful cocktails being poured create a mouthwatering appeal, inspiring viewers to join in the fun and savor life's victories with a New Amsterdam libation.
The TV spot reaches its climax as the charismatic young woman takes her turn, showcasing her impressive skills as she effortlessly lands the perfect toss. The office erupts into applause and cheers, people high-fiving and hugging in celebration. The final shot brings us to a close-up of the victorious woman, reveling in her achievement and raising her New Amsterdam cocktail as a toast to her win.
Conclusion:
New Amsterdam Spirits' TV spot, 'Find Your Wins: Paper Toss,' embodies the brand's values of seizing the moment and celebrating victories, both big and small. The ad successfully captivates viewers with its infectious energy, that is enhanced by the upbeat rhythms of Billy Squier's "The Stroke". By showcasing the camaraderie and excitement of the
New Amsterdam Spirits TV commercial - Find Your Wins: Paper Toss produced for New Amsterdam Spirits was first shown on television on October 23, 2019.
Overview"The Stroke" is a song written and recorded by American rock artist Billy Squier. It was released in 1981 as the debut single from his 3 Platinum album "Don't Say No." The song is known for its catchy guitar riff and driving beat , and has become one of Squier's most popular songs.
MeaningThe meaning behind the song has been the subject of some debate. While some have interpreted the lyrics as having sexual connotations, Squier has stated in interviews that the song is actually about the music industry and the egos of those involved in it. The lyrics describe the experience of being caught up in the business, trying to make a name for oneself and getting caught up in the "stroke" of it all.
LyricsThe lyrics of "The Stroke" are relatively straightforward and focus on the experience of being part of the music industry. The opening lines of the song set the tone, with Squier singing "Now everybody, have you heard / If you're in the game, then the stroke's the word." The chorus reinforces the idea that success in the industry is all about the "stroke," with Squier singing "Don't you take no chances / Keep your eye on top / Do your dance in the safety zone / 'Cause the stroke's what'll get you."
Legacy"The Stroke" has become one of Billy Squier's most enduring songs, and has been used in a variety of movies and TV shows over the years. The driving beat and catchy guitar riff have made it a favorite among fans of classic rock, and the song has become a staple of rock radio playlists. Overall, "The Stroke" is a classic example of 80s rock and a testament to Squier's songwriting and performance abilities.
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Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...