LG WashTower television commercial 2021

What the LG WashTower TV commercial - Laundry Day is about.

In a visually stunning and energetic TV spot, LG introduces its revolutionary WashTower, transforming the mundane chore of laundry day into a joyful experience. Set to the iconic and soulful sounds of Grover Washington Jr. and Bill Withers, the commercial captures the essence of this innovative product while engaging the viewers with its catchy tune.

The commercial begins with a bustling household scene, where a family is immersed in the chaos of laundry day. Shirts, socks, and towels abound, creating a colorful display of fabrics and patterns. As the camera zooms in on the main character, we can sense her weariness and frustration.

Just as the tension builds, the camera pans out, revealing the sleek and towering LG WashTower in all its glory. With its elegant design and cutting-edge technology, the WashTower instantly becomes the centerpiece of the room. The cinematography perfectly highlights the grandeur of this laundry powerhouse, exuding an air of sophistication.

As the upbeat and soulful melody of Grover Washington Jr. and Bill Withers' collaboration, "Just the Two of Us" starts playing, the atmosphere changes. The main character's expression transforms, a smile breaking across her face as she interacts with the WashTower. The commercial showcases the smooth and effortless operation of this appliance, turning laundry day into a dance of efficiency and style.

The choreography and camera work effortlessly capture the seamless integration of the WashTower into the family's lives. Shirts, pants, and sheets whirl, gracefully floating in mid-air before being neatly folded and stacked. The commercial emphasizes not only the WashTower's exceptional performance but also its ability to bring joy and ease to the laundry process.

The jingle fades out, leaving the viewers with a lasting impression of LG's innovative and stylish product. The TV spot successfully conveys the message that with the WashTower, laundry day is no longer a laborious task but an opportunity to embrace a more efficient and enjoyable lifestyle.

LG's WashTower TV spot, with its captivating visuals and the timeless groove of Grover Washington Jr. and Bill Withers' music, captures the essence of this groundbreaking appliance. It not only showcases the product's stunning design and efficiency but also emphasizes the positive impact it can have on everyday life. The commercial leaves viewers with a sense of wonder and excitement, urging them to reimagine their laundry routine with LG's WashTower.

LG WashTower TV commercial - Laundry Day produced for LG Appliances was first shown on television on September 28, 2021.

Song from commercial LG WashTower TV Spot, 'Laundry Day' Song by Grover Washington, Jr. & Bill Withers

"Just the Two of Us" by Grover Washington Jr. and Bill Withers

"Just the Two of Us" is a song written by Bill Withers ), William Salter, and Ralph MacDonald, and recorded by Grover Washington Jr ). with Withers on vocals. It was released in 1980 and won a Grammy Award for Best R&B Song in 1982.

The song is a smooth jazz and R&B track with a catchy melody and romantic lyrics. It features Washington's signature saxophone sound and Withers' soulful vocals. The lyrics speak of a loving relationship between two people who are meant to be together, and the music perfectly captures the romantic mood.

The song was a commercial success, reaching number two on the US Billboard Hot 100 chart and number three on the US R&B chart. It also charted in several other countries, including the UK, where it reached number three.

"Just the Two of Us" has become a classic of the smooth jazz and R&B genres, and is still frequently played on the radio and in other media. It has been covered and sampled by numerous other artists, and its popularity has endured over the years.