LensCrafters is a well-known company that specializes in eyewear and eye exams. The company was founded in 1983 by E. Dean Butler, a former Procter & Gamble manager. Its headquarters is located in Mas...
LensCrafters' "Anthem" TV spot is a visually stunning and emotionally charged commercial that celebrates the art of seeing. The ad begins with a montage of people's eyes as they look around, taking in the world around them. The camera then zooms out to reveal individuals from all walks of life, diverse in age, ethnicity, and background.
As the music builds to an uplifting crescendo, we see people engaged in dynamic activities such as running, biking, and dancing, all while wearing their glasses. The ad emphasizes the importance of clear vision and how it empowers people to go confidently towards their goals.
The powerful message of the ad is that everyone deserves to see the world with clarity, and LensCrafters can provide that clarity with their expertly crafted eyewear. The anthem is a stirring and inspiring tribute to the beauty of sight and how it connects us as human beings.
The commercial concludes with LensCrafters' tagline, "See what you love. Love what you see," reminding viewers of the joy that comes from seeing clearly and the role that LensCrafters can play in making it possible. Overall, the "Anthem" TV spot is a masterful blend of stirring visuals, inspiring music, and a powerful message of inclusivity and empowerment.
LensCrafters TV commercial - Anthem produced for LensCrafters was first shown on television on April 15, 2014.
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