IntroductionSports Authority was a sporting goods retailer that was founded in 1928 in Fort Lauderdale, Florida. With over 450 stores in 40 states across the United States, it was one of the largest s...
Sports Authority, one of the nation's leading sports retailers, recently released a television commercial titled "Unplug: Fitness, Cash Card." The ad aims to encourage viewers to get outside and unplug from their electronic devices while staying active.
The commercial begins with a young man at home, scrolling mindlessly on his phone. Suddenly, he looks up and decides to go for a run outside. As he runs through the streets, the scenery shifts from urban to countryside, emphasizing the idea that nature is the perfect setting for a workout.
Next, the commercial focuses on a group of friends hiking in a beautiful forest. They all appear to be enjoying themselves, laughing and catching up while getting in an intense workout. The message is clear: exercise doesn't have to be a chore when you're doing it with friends in a beautiful outdoor setting.
Finally, the ad highlights an exclusive offer: a cash card with a purchase of a fitness equipment kit. This incentive encourages viewers to take advantage of Sports Authority's fitness gear, so they can unplug and get outside to enjoy all the benefits nature has to offer.
Overall, Sports Authority's "Unplug: Fitness, Cash Card" television commercial is a compelling call-to-action for viewers to prioritize their health and embrace the great outdoors. With its inspiring imagery and tempting incentive, it's no wonder that viewers are flocking to Sports Authority to purchase their next fitness equipment kit.
Sports Authority TV commercial - Unplug: Fitness, Cash Card produced for Sports Authority was first shown on television on December 1, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Envoy, Inc. is a technology company that provides innovative solutions for workplace management. The company was founded in 2013 and is headquartered in San Francisco, California. It has quickly becom...
Haworth Marketing & Media is a leading advertising and marketing agency based in Minneapolis, Minnesota. The company was founded in 1970 by Tom Haworth and has since grown to become a nationally recog...
The Young & Rubicam Group is a global marketing and communications company that specializes in creating integrated advertising campaigns, public relations, and brand strategies for clients in differen...