What the Pillsbury Grands! TV commercial - A Different Kind of Sound is about.

Pillsbury Grands! is a brand of refrigerated biscuit dough that has been making delicious biscuits for over 50 years. The brand's latest commercial, titled "A Different Kind of Sound," showcases the delicious taste and the unique sound of the biscuits as they are made fresh out of the oven.

The TV spot begins with a close-up shot of a can of Pillsbury Grands! biscuit dough being opened. The soft, pillowy dough pops open with a satisfying "pop" sound, as if to announce that something delicious is on its way. The camera then shows the different stages of the biscuit-making process, from the dough being rolled out to the biscuits being placed in the oven.

However, what sets this commercial apart is the focus on the sound of the biscuits. As the biscuits bake, they make a distinctive crackling sound that is both satisfying and mouth-watering. The commercial cleverly uses this sound as a soundtrack, replacing typical background music with the sound of the biscuits baking. The visuals of the biscuits expanding and rising in the oven are accompanied by the satisfying sound of the dough puffing up and transforming into delicious, fluffy biscuits.

The commercial ends with the finished biscuits being taken out of the oven and served on a plate. The camera zooms in on the biscuits, and we hear the crispy sound they make as the narrator declares, "This is the sound of big, flaky layers." This combination of great visuals and audio helps to create an experience that not only appeals to our sense of taste, but also to our sense of sound.

Overall, the Pillsbury Grands! TV Spot, "A Different Kind of Sound" is a playful and creative advertisement that captures the delicious taste, satisfying texture, and unique sounds of Pillsbury Grands! Biscuits. It is an excellent example of how creative marketing can elevate a brand and make it stand out in a crowded market.

Pillsbury Grands! TV commercial - A Different Kind of Sound produced for Pillsbury was first shown on television on November 20, 2016.