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Advertisers of the Armor All Extreme Shield Wax TV Spot, 'Racing Champ' Featuring Tony Stewart

Armor All Extreme Shield Wax TV commercial - Racing Champ

What the Armor All Extreme Shield Wax TV commercial - Racing Champ is about.

Armor All Extreme Shield Wax TV commercial - Racing Champ

The Armor All Extreme Shield Wax TV spot opens with a knobby-tired race car speeding across a shiny garage floor. The camera quickly zooms in on the car, revealing none other than NASCAR champion Tony Stewart behind the wheel. As he climbs out of the car, the narrator introduces Armor All's latest product, Extreme Shield Wax.

The spot cuts to Stewart waxing his own personal race car with Armor All Extreme Shield Wax. As he applies the wax, we see shots of his championship-winning car speeding around the track, diving into turns and overtaking other drivers. With each application of the wax, the car's finish becomes shinier and more reflective, until it's practically blinding.

As Stewart finishes waxing his car, the spot cuts back to the garage, where he's surrounded by a team of enthusiastic car enthusiasts. They're high-fiving and fist-bumping him, congratulating him on his latest victory. But Stewart is quick to give credit where credit is due. "It's not just me," he says, holding up the bottle of Armor All Extreme Shield Wax. "This stuff is what really makes the difference."

The spot closes with the Armor All logo and the tagline: "Armor All. Go ahead, stare."

Armor All Extreme Shield Wax TV commercial - Racing Champ produced for Armor All was first shown on television on June 26, 2012.

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Agenices

Agenices of the Armor All Extreme Shield Wax TV Spot, 'Racing Champ' Featuring Tony Stewart

Armor All Extreme Shield Wax TV commercial - Racing Champ
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Armor All Extreme Shield Wax
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