What the WildAid TV commercial - Tools of the Trade is about.

Title: Tools of the Trade - A WildAid TV Spot Featuring Jackie Chan

Introduction:In a powerful and compelling TV spot, international action star Jackie Chan has teamed up with WildAid, a wildlife conservation organization, to raise awareness about the devastating impacts of the illegal wildlife trade. The TV spot, titled "Tools of the Trade," captivates audiences worldwide with its intense action sequences, highlighting both the beauty of nature and the urgent need for its protection.

Plot Summary:The TV spot begins with a stunning aerial shot of a dense jungle, vibrant and teeming with life. The camera zooms in, revealing Jackie Chan, dressed in his iconic action attire, as he steps into the frame. With a somber expression on his face, he implores viewers to join him in the fight against the illegal wildlife trade.

As the camera pans out, scenes of illegal wildlife trafficking unfold in quick, impactful clips. We witness the brutal reality faced by elephants, rhinos, tigers, and other endangered species, trapped, exploited, and on the brink of extinction - all for the sake of profit and greed.

With each scene, Jackie Chan intervenes, using his immense martial arts skills to thwart the illegal traders. His blows land with precision, as he fights off poachers and dismantles the networks that fuel this illicit trade. Through his actions, he symbolizes the tireless efforts of WildAid and other organizations working on the frontlines to protect endangered wildlife.

As Jackie Chan continues to battle the trade, the tone shifts. Uplifting images replace the previous scenes of destruction. A montage of rescued animals and successful conservation efforts showcases the progress made through unified action and international cooperation.

In the closing moments of the TV spot, Jackie Chan stands amidst a group of passionate conservationists and volunteers from WildAid. United, they hold banners proclaiming the importance of preserving Earth's diverse ecosystems. Jackie Chan's resolute voiceover echoes through the screen, urging viewers to unite and make a difference.

Conclusion:"Tools of the Trade" is a thought-provoking and action-packed TV spot produced by WildAid, featuring the legendary Jackie Chan. It serves as a wake-up call, highlighting the urgency to protect our planet's precious wildlife from the dangerous clutches of the illegal wildlife trade. With this powerful collaboration, WildAid and Jackie Chan effectively communicate the importance of their mission, inspiring audiences worldwide to become active participants in the fight for conservation.

WildAid TV commercial - Tools of the Trade produced for WildAid was first shown on television on March 21, 2017.