What the Radio Shack Super Bowl 2014 TV commercial - The Phone Call is about.

In the year 2014, Radio Shack launched an unforgettable TV spot during the Super Bowl, aptly titled "The Phone Call". This commercial instantly captivated audiences with its nostalgic appeal and catchy soundtrack, featuring the iconic 80s rock band Loverboy.

The ad began with a chaotic scene inside a Radio Shack store. Employees were frantically pulling out ancient technology from the shelves: brick-like cellphones, VCRs, outdated computers, and even the beloved Rubik's Cube. Suddenly, a phone on the counter rang, catching everybody's attention.

As the employees hesitantly answered the phone, an unexpected voice came through the receiver. It was a plea for help from the 80s. On the other end of the line was a montage of classic pop culture characters who were desperate for their beloved technology back, including popular icons like Hulk Hogan, Mary Lou Retton, and Alf.

Loverboy's signature hit song, "Working for the Weekend," kicked in as the employees embarked on an epic adventure to embrace new technology. They bid farewell to their nostalgic treasures while embracing a refreshed, modern Radio Shack. The employees, along with their new superhero-like counterparts, cruised through the streets in a digital reimagining of the DeLorean from "Back to the Future."

The coda of the ad showed the rebranded Radio Shack with a sleek store design and a renewed commitment to providing the latest gadgets and technology. The commercial effectively played on the nostalgia of audiences by featuring an exciting cameo of '80s legends, all while capturing the essence of progress and change.

"The Phone Call" spot was an instant hit, successfully bridging the gap between Radio Shack's glorious past and its promising future. This commercial left viewers with a sense of excitement, ultimately conveying that Radio Shack was transforming itself, staying relevant, and eagerly embracing the digital age.

Loverboy's infectious "Working for the Weekend" perfectly complemented the ad's energetic and fun-filled nature. The song became synonymous with the commercial, evoking a wave of nostalgia in the hearts of those who grew up during the decade of neon colors and big hair.

In the end, the Radio Shack Super Bowl 2014 TV Spot, "The Phone Call," not only celebrated the past but also showcased the brand's commitment to adapt and thrive in the ever-evolving world of technology. It served as a reminder that progress couldn't be halted, and that even beloved relics from the past could find a new life in the digital age.

Radio Shack Super Bowl 2014 TV commercial - The Phone Call produced for Radio Shack was first shown on television on February 1, 2014.