What the Burlington Coat Factory TV commercial - Arm Raising is about.

Title: "Arm Raising: Embracing Your Unique Style"

Introduction:In the bustling world of fashion, it can sometimes be challenging to find your own unique style. However, Burlington Coat Factory understands that true fashionistas march to the beat of their own drum. With their captivating television spot titled "Arm Raising," the brand celebrates individuality and encourages everyone to embrace their own personal fashion flair.

Body:The TV spot opens with a vibrant scene, showcasing a group of energetic individuals of all ages, sizes, and backgrounds. As the camera pans across the crowd, we see them in various colorful and stylish outfits, each reflecting their own individual personalities. The spot effortlessly captures the spirit of self-expression and celebrates the freedom to dress with confidence.

The spotlight then falls on a young woman who confidently lifts her arms with grace, expressing herself through her unique fashion choices. As she does so, the people around her join in, raising their arms in harmony. It's a metaphorical representation of the contagious confidence that comes from embracing one's personal style, creating a powerful visual moment.

The spot seamlessly transition between scenes, capturing individuals showcasing their eclectic fashion sense. From chic dresses to trendy jackets, Burlington Coat Factory highlights its diverse range of affordable and stylish clothing options. The commercial urges viewers to explore their selection, reminding them that fashion is not just about the clothes we wear, but the story we tell through our personal style.

The background music is an upbeat, catchy tune that further amplifies the spot's message of empowerment and self-expression. The lyrics encourage individuals to embrace their uniqueness and celebrate their personal fashion journey.

Conclusion:Burlington Coat Factory's TV spot, "Arm Raising," serves as a powerful reminder that fashion is not just about following trends but about embracing one's unique style. By showcasing a diverse cast of individuals confidently expressing themselves through fashion, the commercial encourages viewers to break free from societal norms and celebrate their own personal flair. With an array of affordable and stylish clothing options, Burlington Coat Factory empowers individuals to dress with confidence and embrace their individuality. So, raise your arms and let your fashion flag fly high, because at Burlington, they believe that everyone should have the freedom to express themselves through fashion.

Burlington Coat Factory TV commercial - Arm Raising produced for Burlington was first shown on television on August 6, 2013.