Our mission is to encourage kids of all ages to engage with as many forms of play as we possibly can because we believe that play has the power to change lives and build magical memories that will last a lifetime.

Origins. In April 1948, Charles P. Lazarus founded a baby-furniture retailer, Children's Bargain Town in Washington, D.C., during the post-war baby boom. It was acquired in 1966 by Interstate Department Stores, Inc.

By the late 1950s, U.S. toy sales had surpassed 1 billion dollars. So, when Lazarus opened Toys R Us, the toy emporium was a hit. It was one of a kind. Because virtually all toy stores at the time were small-scale, mom-and-pop operations, with many fewer toys available, Toys R Us had no comparable competitors.

Toys R Us was a victim of its own success. It became so big and dominant in the toy market that it failed to adapt when new competitors, like Amazon, entered the scene. Toys R Us didn't innovate to keep up with changing consumer trends – they just relied on their tried and tested formula.

A Mission Statement is a definition of the company's business, who it serves, what it does, its objectives, and its approach to reaching those objectives. A Vision Statement is a description of the desired future state of the company.

“We realised the nostalgic affinity we had with the brand started with the backwards R. To us, the childlike “R” personifies the whole idea of play; so we reclaimed it”. The “R” became the shining beacon, the torch at the front of the rebranding.

Bernard Grucza Bernard Grucza, the admitted killer of Toys R Us manager Laurence Wells, has been sentenced to 25 years in prison and five years probation. Instead of… The family of murdered Toys R Us assistant manager Larry Wells will have to wait longer for justice to be served.

The news: Toys R Us parent company WHP Global mapped out what it calls an “Air, Land and Sea” expansion plan that includes opening up to two dozen flagship stores, as well as developing a new retail format that will appear in airports and cruise ships.

A real competitive advantage for Toys"R"Us, particularly vis-à-vis Amazon, was the company's online and offline presence, which enabled shopping online and picking up offline, or vice versa.

Vornado Realty TrustTru Kids Toys“R”Us/Parent organizations

Companies can survive the retail apocalypse if they own intellectual property: Former Toys R Us CEO. Former Toys R Us CEO Gerald Storch says if a company owns its own supply chain its margin is much richer. Toys R Us, which filed for bankruptcy last fall, could benefit from this model.

Mission is a general statement of how you will achieve your vision. Strategies are a series of ways of using the mission to achieve the vision. Goals are statements of what needs to be accomplished to implement the strategy. Objectives are specific actions and timelines for achieving the goal.