What the Fabletics.com TV commercial - For the Girls is about.
Fabletics is a popular women's activewear brand co-founded by actress Kate Hudson. The brand is famous for its trendy and comfortable workout clothes and for promoting healthy and fit lifestyles for women. In the Fabletics.com TV spot, 'For the Girls' featuring Kate Hudson, we see an inspiring message addressed to all women who want to live an active and healthy lifestyle.
The TV spot starts with Hudson sitting cross-legged on the beach at sunset. She mentions how exercise should be a part of every woman's routine and encourages them to stay active and healthy. She tells women to carve out time in their busy schedules to take care of their physical and mental health. The message is loud and clear – women should prioritize their well-being.
As the spot progresses, we see Hudson in various workout outfits, lifting weights, jogging, and moving around. She looks stunning in each of these outfits, and her enthusiasm for fitness radiates off the screen. Hudson's passion is contagious, and it's no surprise that the Fabletics.com TV spot 'For the Girls' has been hugely popular among women who care about fitness.
The TV spot ends with a call to action, encouraging women to visit Fabletics.com to find stylish and comfortable activewear. The website offers a range of customizable workout outfits, allowing women to choose both the style and the fit based on their preferences and size.
Overall, Fabletics.com TV spot 'For the Girls' featuring Kate Hudson is a powerful message that inspires women to lead a healthy lifestyle and prioritize their well-being. As a brand, Fabletics has successfully tapped into the fitness and wellness market and is an excellent choice for women who want to look good and feel great while working out.
Fabletics.com TV commercial - For the Girls produced for
Fabletics.com
was first shown on television on July 22, 2015.
Frequently Asked Questions about fabletics.com tv spot, 'for the girls' featuring kate hudson
Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler. In 2015, Fabletics collaborated with Kate Hudson to launch their first celebrity inspired line which proved to be a success, Kate Hudson owns 20 percent.
Actress and working mom Kate Hudson had been looking for a one-wardrobe solution that could transition easily from workouts to the movie set to playing soccer with her sons. Kate co-founded Fabletics to offer high-quality, affordable athleticwear for today's active lifestyle.
Actress Kate Hudson's clothing brand, Fabletics, was born from her love of movement.
A Scandal Swept Under The Rug? In 2021, a Time Magazine report revealed rampant sexual abuse in a factory that made Fabletics products. 38 workers accused Hippo Knitting, a Taiwanese-owned, Lesotho-operated factory, of enabling abuse, humiliation and harassment that carried on for years.
If you want to regularly shop new workout apparel and can remember to shop or skip each month, Fabletics could work for you. Plus, because the site offers athleisure, intimates, and swimwear, you may find styles you'll be happy to wear both in and out of the gym.
Retailer model. Fabletics also offers the ability to purchase its products without membership, either in-store or through the brand's online shop. This model allows the brand to sell its products at full price, so although these purchases are less frequent, each sale is more profitable.
Membership. Fabletics is largely known for its distinctive membership business model, which sets it apart from other activewear retailers. Rather than making one-time purchases (although that is still an option), the majority of Fabletics' customers pay a membership fee to receive credits for a new outfit each month.
Launched as a US-based eCommerce platform, Fabletics' innovative VIP membership model currently serves 2.3 million engaged members. Fabletics has expanded far beyond digital, operating 73 tech-enabled retail stores across the United States, as well as both a mobile shopping app and its Fabletics FIT app.
Today, Fabletics has achieved massive success as a global lifestyle brand that's attracted a fervent community.
FABLETICS REVIEW: THE BOTTOM LINE
I would, however, not pay full price for many of their pieces when I can find similar styles and quailty from retailers such as Target, Zella, Athleta, etc. In terms of quality, I do think Fabletics gets better and better with time and feedback from customers.
Fabletics use email marketing to continually remind their customers of their offers. They attempt to first secure a sale by a tempting incentive, then even more tempting free money, then a personal touch and if all that fails they attempt to use a celebrity to seal the deal.
Fabletics was founded as an uplifting and inclusive brand that drives equality across size, body type, ethnicity, gender, age, and ability. We want to inspire everyone to feel like their best selves–bold confident, stylish, and ready for anything. While that may start with our clothing, it extends to our communities.
