What the UNTUCKit TV commercial - The Brand Story is about.
The UNTUCKit TV spot titled 'The Brand Story' is a creative and engaging advertisement that tells the story of how UNTUCKit came to be. It is a brand that seeks to cater to the modern man, one who seeks comfort and style in equal measure. The advertisement begins by showing a man trying to tuck in his shirt while looking at himself in the mirror, only to realize how uncomfortable it looks. This then transitions to the brand's founder, Chris Riccobono, talking about how he was inspired to create a shirt that looked just as good untucked as it did tucked in.
The rest of the advertisement then proceeds to showcase the various UNTUCKit shirts, which are designed to be wearable in a variety of situations while still maintaining a stylish look. The models in the advertisement are shown in a variety of settings, such as on a boat or walking down the street, and the shirts look equally great in each situation.
The advertisement also highlights the brand's attention to detail, such as the use of high-quality materials and the various customization options available to customers. It serves as a great reminder of why UNTUCKit is a brand that has resonated so well with modern men across the world. The advertisement ends with the tagline "UNTUCKit: Casual shirts designed to be worn untucked" which perfectly sums up the brand's philosophy.
Overall, the UNTUCKit TV spot 'The Brand Story' is a creative and engaging advertisement that perfectly captures the essence of the brand. Its attention to detail and focus on comfort and style make it an ideal choice for any modern man looking for clothing that fits both his lifestyle and his personality.
UNTUCKit TV commercial - The Brand Story produced for
UNTUCKit
was first shown on television on October 8, 2018.
Frequently Asked Questions about untuckit tv spot, 'the brand story'
We started UNTUCKit….
because we couldn't find shirts that looked good untucked. It's a tough style to get right. That's why we created the perfect untucked shirt. It has that just-right length, fits all shapes and sizes, and helps you look sharp - even at your most casual.
The brand proposition is simple: Premium button-up shirts made to be worn untucked. Since most men's dress shirts are designed to be tucked in, they often look long and sloppy when untucked. Untuckit promises to solve that problem with an entire catalog of no-tuck shirts.
If you're familiar with Untuckit, the 10-year-old clothing company that designs collared shirts for men to wear untucked, chances are you've come across its first TV commercial. The 30-second spot features founder and executive chairman Chris Riccobono walking down a street in New York City.
By mid 2021, UNTUCKit had surpassed its 2019 pre-pandemic performance. Sales doubled over the months of May to July, and the company's 2022 revenue goal is north of $300 million.
A ready-to-wear shirt that is built to be worn untucked will have a few defining elements. These shirts often consist of square hems (those that are one length all of the way around), shorter cut, slimmer built similar to that of a t-shirt, and most important no visible tails.
Since most people only owned one or two sets of clothing, tucking kept them clean longer, resulting in better hygiene and a more polished presentation. The symbolism stuck, and the tuckers continue to hold down a reputation as those who Have Their Stuff Together.
The shape of your shirt's hem
If the hem is even (same as you would find on t-shirts or polo-shirts), then this type of shirt is made to be worn untucked. In case of uneven hem, this type of shirt is meant to be worn tucked.
Since most people only owned one or two sets of clothing, tucking kept them clean longer, resulting in better hygiene and a more polished presentation. The symbolism stuck, and the tuckers continue to hold down a reputation as those who Have Their Stuff Together.
Casual: If you're are wearing a short-sleeved shirt, polo or t-shirt to a casual occasion, always leave it untucked. Smart Casual: If you are wearing a casual shirt by itself leave it untucked, however, if you are wearing a shirt paired with a casual jacket or coat, tuck it in for smart casual occasions.
Untuckit, which sells online and via brick-and-mortar stores, wants to drive sales outside of the brand's loyal customers and is using humorous content that still manages to touch on a variety of brand attributes in an attempt to raise awareness of its shirts and convert viewers into customers.
A Fit for Every Body
These “No-Tuck shirts” are designed specifically for big and tall men, featuring a shorter body and longer sleeves. An ideal length should fully cover your belt, but still allow access to your pant pockets.
A ready-to-wear shirt that is built to be worn untucked will have a few defining elements. These shirts often consist of square hems (those that are one length all of the way around), shorter cut, slimmer built similar to that of a t-shirt, and most important no visible tails.
