What the PhRMA TV commercial - Together: Alzheimer’s Disease is about.

The PhRMA TV Spot 'Together: Alzheimer's Disease' is a heartfelt and poignant ad that aims to raise awareness about the struggles faced by those affected by the disease. The ad features individuals from diverse backgrounds sharing their experiences with Alzheimer's, and how it has impacted their lives.

The ad begins with an elderly man sitting on a bench, gazing at old photos. He talks about how he used to recognize every face in the pictures but now struggles to remember even his own name. We then see a woman walking through a park with her husband, describing the difficulty of watching him go from being the love of her life to someone who doesn't recognize her.

The ad also highlights the impact of Alzheimer's on caregivers, as we see a daughter tending to her mother, who is afflicted with the disease. The daughter discusses the pain of seeing her mother slip away, and the loneliness she feels as she watches her mother's cognitive faculties deteriorate.

The spot concludes with a call to action, urging people to come together to find a cure for Alzheimer's. It emphasizes the importance of supporting research and advocating for better treatment options for those affected by the disease.

Overall, the PhRMA TV Spot 'Together: Alzheimer's Disease' is a moving ad that sheds light on the devastating impact of Alzheimer's. It brings together a diverse group of people to tell their stories and inspire action, reminding us of the power of unity in the face of adversity.

PhRMA TV commercial - Together: Alzheimer’s Disease produced for Pharmaceutical Research and Manufacturers of America (PhRMA) was first shown on television on May 15, 2017.