Untuckit, which sells online and via brick-and-mortar stores, wants to drive sales outside of the brand's loyal customers and is using humorous content that still manages to touch on a variety of brand attributes in an attempt to raise awareness of its shirts and convert viewers into customers.

founder Chris Riccobono We've come a long way… ...from 2010 when founder Chris Riccobono first created the Original Untucked Shirt. In 2011, he brought on Aaron Sanandres, a classmate from Columbia University, to help him develop the idea into a stand alone business.

The four Ps are a “marketing mix” comprised of four key elements - product, price, place, and promotion - used when marketing a product or service. Typically, successful marketers and businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

The Sharpest Flannel Shirt You'll Ever Own Finally, a brand to give men what they actually want - a shirt that can be worn untucked and still look presentable. That's the genius of UNTUCKit.

The brand proposition is simple: Premium button-up shirts made to be worn untucked. Since most men's dress shirts are designed to be tucked in, they often look long and sloppy when untucked. Untuckit promises to solve that problem with an entire catalog of no-tuck shirts.

A promotional mix is an allocation of resources among five primary elements:

• Advertising.
• Public relations or publicity.
• Sales promotion.
• Direct marketing.
• Personal selling.

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand.

The four Ps of marketing - product, price, place, promotion - are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

They can be too long, too wide, too billowy, or all of the above. That's where UNTUCKit makes the difference, as their untucked shirts are specifically engineered for this reason, designed with a precise fit and meant to be worn untucked.

By mid 2021, UNTUCKit had surpassed its 2019 pre-pandemic performance. Sales doubled over the months of May to July, and the company's 2022 revenue goal is north of $300 million.