What the Born This Way Foundation TV commercial - Pages is about.

The Born This Way Foundation TV spot, titled 'Pages', is a powerful and inspiring advertisement that carries a message of inclusivity and empowerment. Combining captivating visuals with heartfelt storytelling, the spot aims to shed light on the importance of embracing one's authentic self and breaking free from societal expectations.

The TV spot begins with a close-up shot of a book, its cover featuring the words 'Society's Expectations'. As the camera zooms out, we see a diverse group of individuals from different backgrounds flipping through the book's pages, each displaying a different stereotype or societal norm.

With each turn of the page, the subjects defy these labels and break free from the constraints imposed upon them. We witness a young woman tearing out a page that reads 'too sensitive', symbolizing her refusal to be limited by society's narrow definition of strength. A group of friends rip out a page that reads 'shy' and proceed to conquer their fears and pursue their passions with unapologetic boldness.

The sound of ripping paper echoes throughout the spot, representing the liberation that comes from rejecting societal expectations and embracing one's true identity. Each person featured in the ad showcases their unique talents, interests, and qualities, reminding viewers that they, too, have the power to write their own story.

As the spot progresses, the individuals come together, forming a patchwork of torn-out pages from the book. This powerful visual reinforces the idea that our individual stories, experiences, and struggles are what shape us and make us who we are. It emphasizes that it is our collective duty to support one another in breaking free from the confines of societal norms and celebrating our diverse identities.

The Born This Way Foundation's TV spot, 'Pages', concludes with a call to action, encouraging viewers to join the movement and promote a more kind, inclusive, and accepting world. It reminds us that everyone has a story worth telling and that by embracing our true selves, we can create a future free from judgment, discrimination, and prejudice.

Overall, the 'Pages' TV spot by the Born This Way Foundation is a visually stunning and emotionally powerful advertisement that serves as a beacon of hope and inspiration for individuals of all backgrounds. Through its message of self-acceptance and defiance of societal expectations, it encourages viewers to embrace their authentic selves and create a world where everyone feels valued and accepted just as they are.

Born This Way Foundation TV commercial - Pages produced for Born This Way Foundation was first shown on television on July 31, 2013.