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FIJI Water TV commercial - Aquifer
FIJI Water

FIJI Water is a company that specializes in bottling and distributing premium bottled water sourced from a sustainable aquifer in Fiji. The company was founded in 1996 and has since become renowned fo...

What the FIJI Water TV commercial - Aquifer is about.

FIJI Water TV commercial - Aquifer

Title: FIJI Water TV Spot Analysis: 'Aquifer'

Introduction:The FIJI Water TV Spot, 'Aquifer', is a visually captivating advertisement that showcases the natural purity and pristine origins of FIJI Water. This one-minute commercial takes viewers on a mesmerizing journey through the hidden aquifers of Viti Levu, Fiji, emphasizing the brand's commitment to sustainability and environmental stewardship. By capturing the essence of Fiji's untouched beauty, the ad aims to establish a deep connection between the audience and the water source that produces FIJI Water.

Analysis:The 'Aquifer' TV spot opens with lush greenery and a serene soundscape, transporting viewers to the heart of Fiji's rainforest. A mysterious underground spring emerges, signifying the beginning of FIJI Water's journey. As the camera dives deeper into the aquifer, the audience is immersed in a world of crystal-clear water and ethereal blue light.

The visual narrative is accompanied by a melodic soundtrack that adds depth and tranquility to the scene. The contrasting visuals and sounds evoke a sense of wonder, captivating the audience and drawing them further into the commercial's storyline.

Throughout the spot, the brand emphasizes the natural filtration process of FIJI Water. Shots of volcanic rock formations and layers of ancient lava illustrate how the unique geology of Fiji contributes to the water's pristine quality. This educational element aims to inform viewers about the science behind FIJI Water's purity, reinforcing the brand's credibility and product superiority.

The ad also highlights FIJI Water's commitment to preserving Fiji's fragile ecosystem. Through partnership with local communities, the brand supports initiatives to protect the aquifer and the surrounding environment. This message adds depth to the commercial, appealing to environmentally-conscious consumers who seek brands that practice sustainability.

As the commercial concludes, viewers are left with a sense of awe and a deeper appreciation for FIJI Water's origin. By integrating captivating imagery, immersive sounds, and educational elements, the 'Aquifer' TV spot successfully positions FIJI Water as a premium, socially-responsible brand, delivering pristine water sourced from an untouched paradise.

Conclusion:The FIJI Water TV Spot, 'Aquifer', invites viewers on a breathtaking visual journey through the hidden aquifers of Fiji. The advertisement effectively communicates the brand's commitment to producing pure, premium water while emphasizing their mission of environmental sustainability. By intertwining captivating visuals, informative elements, and a serene soundscape, the 'Aquifer' TV spot captivates audiences, leaving a lasting impression and fostering a lasting bond between consumers and the brand.

FIJI Water TV commercial - Aquifer produced for FIJI Water was first shown on television on July 12, 2021.

Frequently Asked Questions about fiji water tv spot, 'aquifer'

Viti Levu Fiji Water is a brand of bottled water derived, bottled, and shipped from Fiji. According to marketing materials, the water comes from an artesian aquifer in Viti Levu.

Fiji Water was created when founder David Gilmour heard of a study in the early 1990s that indicated the existence of the huge, 17 mile long aquifer located on Fiji‟s main island Viti Levu. He then obtained a 99-year lease that has allowed Fiji Water to tap the resource.

What makes Fiji Water different from other waters? FIJI Water is different because of its extraordinary source – a protected artesian aquifer found deep underground in the remote Fiji Islands.

tropical Fiji Islands One hundred percent of FIJI Water is from a single source in the pristine, tropical Fiji Islands, an archipelago of over 300 islands nestled in the South Pacific, more than 1,600 miles from the nearest industrialised country. It is bottled at the source in the remote Yaqara Valley on the island of Viti Levu.

In order to access the water, the rock barrier must be penetrated by a borehole or the creation of a well. FIJI Water comes from an artesian aquifer.

The Ogallala Aquifer The Ogallala Aquifer is the largest aquifer in the United States and is a major aquifer of Texas underlying much of the High Plains region. The aquifer consists of sand, gravel, clay, and silt and has a maximum thickness of 800 feet. Freshwater saturated thickness averages 95 feet.

FIJI Water, a natural artesian water bottled at the source in Viti Levu (Fiji islands), is the second largest imported bottled water brand and the #1 premium bottled water brand in the United States.

From a sustainable ancient artesian aquifer in Fiji to more than 60 countries across the globe, FIJI Water has been bringing Earth's Finest Water to the world since 1996. Along the way, its philanthropic efforts have focused on improving the lives of the people of Fiji, and protecting the unique place they call home.

Any water with a PH level under 7. is considered acidic; “pure” or “purified” water has a PH level of 7.0 and anything above 7. is considered “alkaline”. Since drinking natural alkaline water is considered good(due to the minerals in the water), I'd say Fiji water is one of the better waters out there. Hope this helps.

FIJI Water, a natural artesian water bottled at the source in Viti Levu (Fiji islands), is the second largest imported bottled water brand and the #1 premium bottled water brand in the United States.

An aquifer is a body of rock and/or sediment that holds groundwater. Groundwater is the word used to describe precipitation that has infiltrated the soil beyond the surface and collected in empty spaces underground. There are two general types of aquifers: confined and unconfined.

The Ogallala Aquifer The Ogallala Aquifer is the largest aquifer in the U.S. and includes nearly all of Nebraska and large sections of Colorado, Kansas, New Mexico, Oklahoma, South Dakota, Texas, and Wyoming.

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Agenices of the FIJI Water TV Spot, 'Aquifer'

FIJI Water TV commercial - Aquifer
Wonderful Agency

Wonderful Agency is a marketing and advertising agency that has been in the business for over a decade now. This company has made a name for itself by providing a wide range of services that cater to...

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