Coppertone is an American sunscreen brand that has been in the market for over 75 years. The company was founded in 1944 by Benjamin Green, a Miami-based pharmacist, who aimed to create a sunburn reme...
Coppertone Sport introduced a new TV spot, "Skaters" featuring the catchy song "Feel It Still" by the American rock band Portugal. The Man.
The spot opens with a group of young skaters gliding across a half-pipe with effortless ease. The sun shines down brilliantly as they skillfully perform their tricks, weaving in and out of one another in a synchronized manner. As the skaters progress, the screen flashes back and forth between shots of them and close-ups of them applying Coppertone Sport sunscreen, ensuring that they are protected from harmful UV rays that could damage their skin.
The music in the spot is just as energetic as the skaters themselves, pumping up the energy of the entire commercial. The lyrics of "Feel It Still" perfectly encapsulate the thrill and daring spirit of the skateboarding culture as the riders do what they love most in the world.
The Coppertone Sport "Skaters" TV spot is a perfect example of how advertisers can use music to complement visuals and create a memorable and entertaining commercial. It is the perfect way to showcase their product while simultaneously promoting an active and healthy lifestyle.
Coppertone Sport TV commercial - Skaters produced for Coppertone was first shown on television on April 29, 2018.
This commercial plays a song by Portugal. The Man called Feel It Still.
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