Budweiser Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.

Cost of a Super Bowl Commercial Over the Years

Dunkin' Donuts: Drive-Thru Featuring Ben Affleck Blending the best of viral, TikTok-inspired themes with big-budget celebrity magic, Dunkin' Donuts produced a clear winner with its iconic Ben Affleck ad.

How much do Super Bowl commercials cost in 2023? Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

$5.6 million In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

According to data from the National Retail Federation, Super Bowl is expected to generate over $16.5 billion in consumer spending nationwide. The average fan will spend about $85.36 on food, drinks, decorations and other merchandise to celebrate the game -- inflation is also in play as, last year, that number was $79.

The 25 best Super Bowl commercials of all time

• Apple – 1984 (1984)
• Snickers – Betty White (2010)
• Amazon – Alexa Loses Her Voice (2018)
• Always – #LikeaGirl (2015)
• Wendy's – Where's The Beef (1984)
• Pepsi – Cindy Crawford (1992)
• Coca Cola – Hey Kid, Catch (1980)
• Tide – It's A Tide Ad (2018)

These are the current favorites in the odds to win the Super Bowl:

• San Francisco 49ers (+375)
• Kansas City Chiefs (+550)
• Philadelphia Eagles (+700)
• Buffalo Bills (+850)
• Miami Dolphins (+900)

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

On Tuesday, the network said Super Bowl LVII that aired on Feb. 12, drew an average audience of 115.1 million viewers across Fox, Fox Deportes and digital streaming, according to updated numbers from Nielsen Media Research.