Apple Music television commercial 2015

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Advertisers of the Apple Music TV Spot, 'Afterparty' Featuring The Weeknd

Apple Music

What is Apple Music?Apple Music is a music streaming service developed by Apple Inc. It was launched on June 30, 2015, and provides access to over 75 million songs. The service comes with a subscripti...

What the Apple Music TV commercial - Afterparty is about.

Title: "Afterparty: The Weeknd Takes Apple Music to New Heights"

Introduction:In the world of music, collaborations can often transcend genres and create something truly extraordinary. One such collaboration that captured the attention of music enthusiasts around the globe was the Apple Music TV spot titled "Afterparty," featuring the mesmerizing talents of The Weeknd. This innovative advertisement not only showcased the artist's unique sound but also became an embodiment of the bond between Apple Music and its passionate listeners.

The Plot:The Apple Music TV spot, "Afterparty," takes viewers on an exhilarating journey, blending reality and imagination in a way that only The Weeknd can. The opening scene sets the tone, with The Weeknd entering an unassuming warehouse that magically transforms into an otherworldly party destination brimming with vibrant colors and pulsating music.

As the beat drops, The Weeknd's unmistakable voice fills the air, captivating everyone in attendance. The audience is transported into the mystical world of the afterparty, where music takes on a life of its own. The spot pays homage to the energy and allure of an unforgettable night out, encapsulating the essence of revelry, freedom, and artistic expression.

With each passing moment, the viewer is submerged deeper into the dynamic visuals, choreographed dance sequences, and the electrifying atmosphere created by The Weeknd's infectious rhythm. The party-goers, now an eclectic mix of individuals from different walks of life, join The Weeknd in experiencing an unforgettable night that blends reality and fantasy.

Throughout the spot, Apple Music remains a seamless presence, enhancing the viewer's journey by showcasing the accessibility and power of the platform. The Weeknd effortlessly showcases the ease of streaming his music on Apple Music and invites the audience to join him on this enchanting and transformative musical adventure.

Impact and Message:Beyond its mesmerizing visuals and catchy soundtrack, the Apple Music TV spot, "Afterparty," captures the essence of connection, personal expression, and the endless possibilities that await within the realm of music. It emphasizes that by embracing music, we can unlock new dimensions of self-discovery and connect with others from around the world. The spot brilliantly communicates that Apple Music is not just a streaming platform but a gateway to an immersive musical experience that transcends time, place, and genre.

The collaborative effort between The Weeknd and Apple Music serves as a testament to the power of creative partnerships. By bringing their unique talents together, they have created a visually stunning and emotionally engaging advertisement that resonates with audiences on a deeply personal level.

Apple Music TV commercial - Afterparty produced for Apple Music was first shown on television on August 30, 2015.

Song from commercial Apple Music TV Spot, 'Afterparty' Featuring The Weeknd

Overview of "The Hills" by The Weeknd"The Hills" is a song by Canadian singer The Weeknd ), released on May 27, 2015, as the second single from his second studio album ), Beauty Behind the Madness. The song was written by The Weeknd, Mano, Carlo Montagnese, and Illangelo, with production handled by the latter two. "The Hills" is a dark and moody song characterized by a heavy bassline and atmospheric synths.

Meaning of "The Hills" by The WeekndThe meaning of the song has been subject to interpretation, but it is widely believed to be about a toxic and destructive relationship. The lyrics describe a dangerous and chaotic affair with a lover who is "always on that low-end." The Weeknd sings about feeling trapped in this relationship, as he repeatedly asks his lover to "show me something natural like ass with some stretch marks."

Reception and Legacy of "The Hills" by The Weeknd"The Hills" was a commercial success, peaking at number one on the US Billboard Hot 100 and charting in several other countries. The song has been certified Diamond in the US, indicating sales of over 10 million equivalent units. The music video for "The Hills" was directed by Grant Singer and features The Weeknd in a car accident followed by a surreal encounter with a group of women. The video has been viewed over 1.6 billion times on YouTube.

Music Theory of "The Hills" by The WeekndThe musical structure of "The Hills" is relatively simple, with a repetitive chord progression and a sparse arrangement that emphasizes the bassline and vocals. The song is notable for its use of distortion and pitch-shifting effects on The Weeknd's voice, which create a dark and unsettling atmosphere. The song has been analyzed by music theorists for its use of modal mixture and non-diatonic chords, which give the song a sense of harmonic tension and release.

Videos

Watch Apple Music TV Commercial, 'Afterparty'

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Actors

Actors who starred in Apple Music TV Spot, 'Afterparty' Featuring The Weeknd

The Weeknd

Agenices

Agenices of the Apple Music TV Spot, 'Afterparty' Featuring The Weeknd

OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...