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Advertisers of the Under Armour TV Spot, 'Rule Yourself' Feat. Stephen Curry, Misty Copeland

Under Armour TV commercial - Rule Yourself Feat. Stephen Curry, Misty Copeland
Under Armour

Under Armour is a well-known company that specializes in producing sports apparel, footwear, and accessories. They are committed to providing athletes with the gear they need to perform at their best....

What the Under Armour TV commercial - Rule Yourself Feat. Stephen Curry, Misty Copeland is about.

Under Armour TV commercial - Rule Yourself Feat. Stephen Curry, Misty Copeland

The Under Armour TV Spot, 'Rule Yourself' is a truly inspiring advertisement featuring two of the brand's most iconic athletes - Stephen Curry and Misty Copeland. The commercial aims to encapsulate the hard work, dedication, and sheer willpower required for one to reach the top of their game.

The spot begins with Stephen Curry walking into a deserted basketball court, and the atmosphere is serene, almost humbling. He then proceeds to put in hours of grueling training - on the court alone, with his team, during press conferences, and even in his sleep. He puts his heart and soul into perfecting his craft, day in and day out.

Next, we see Misty Copeland in an entirely different setting - a ballet studio. She is depicted practicing, rehearsing, and performing, all while showcasing the power and grace that makes her a world-renowned ballerina.

The two athletes' training regimens are accompanied by a haunting score that adds an almost spiritual dimension to the ad.

The commercial invokes a sense of awe and respect for the incredible dedication and resiliency that both Curry and Copeland demonstrate throughout their training. The ad shows that even the world's greatest athletes don't become champions overnight- it takes consistent hard work, focus, and mental toughness to reach the top.

The Under Armour TV Spot, 'Rule Yourself' serves as a powerful reminder that success isn't just about reaching the top, but about persevering through the most challenging moments to become a true champion.

Under Armour TV commercial - Rule Yourself Feat. Stephen Curry, Misty Copeland produced for Under Armour was first shown on television on August 26, 2015.

Song from commercial Under Armour TV Spot, 'Rule Yourself' Feat. Stephen Curry, Misty Copeland

"Einstein on the Beach: Knee Play 1" is a song composed by Philip Glass as part of his opera "Einstein on the Beach." The opera itself is considered a seminal work of late 20th-century opera and was first performed in 1976. It is a collaborative effort between Philip Glass, Robert Wilson (the director), and Lucinda Childs (the choreographer).

"Einstein on the Beach" Opera"Einstein on the Beach" is known for its innovative and non-narrative structure. It consists of a series of interconnected scenes, or "knee plays," that are performed in various orders, allowing for different interpretations and experiences of the opera. The opera does not have a traditional plot or characters but instead explores themes related to science, technology, and the nature of time.

Knee Play 1"Knee Play 1" is one of the knee plays in the opera. It features an electric organ and a SATB (soprano, alto, tenor, bass) chorus. The lyrics of the song are simple and repetitive, with counting numbers from 1 to 6. The purpose of Knee Play 1, like other knee plays in the opera, is to serve as a transition between scenes and to create a meditative atmosphere.

Musical StylePhilip Glass is known for his minimalist musical style, characterized by repetitive patterns and steady pulses. "Einstein on the Beach: Knee Play 1" reflects Glass's signature style, with its repetitive and mesmerizing melodies. The music gradually evolves and subtly changes over time, creating a hypnotic effect for the listeners.

Reception and Legacy"Einstein on the Beach" was a groundbreaking work in the world of contemporary opera. It challenged traditional notions of opera and expanded the possibilities of what the genre could be. The opera received critical acclaim and has been performed numerous times since its premiere, both in its entirety and in individual sections such as "Knee Play 1."

The influence of "Einstein on the Beach" extends beyond the opera world, with its impact felt in various artistic disciplines, including music, theater, and visual arts. Philip Glass's minimalist style and his collaborations with Robert Wilson have left a lasting legacy in the world of contemporary art.

Conclusion"Einstein on the Beach: Knee Play 1" is a captivating song composed by Philip Glass as part of his opera "Einstein on the Beach." It represents the innovative and non-narrative nature of the opera and showcases Glass's minimalist musical style. The opera itself has had a significant impact on contemporary opera and remains a landmark work in the world of art.

Frequently Asked Questions about under armour tv spot, 'rule yourself' feat. stephen curry, misty copeland

Thus, through highlighting underdogs in the “Rule Yourself” campaign, UA desires to inspire everyday people to stay humble and hungry for success by providing the necessary tools - apparel, footwear, and equipment - required to persevere and push through a difficult workout.

The nine-time NBA All-Star first signed with Under Armour in 2013 in a deal worth about $4 million per year. His current contract with Under Armour is worth $215 million and includes an equity stake in the company. Over the course of their partnership, Curry and Under Armour have launched 10 signature shoes together.

The Only Way Is Through You're More Than Your Successes. You're More Than Your Failures. You Are The Work. <br> Introducing Under Armour's 2020 Global Brand Platform - The Only Way Is Through.

The shoe and apparel company weren't willing to let him enter endorsement free agency, so Under Armour decided, “We must protect this house!” and signed Curry to the athletic wear equivalent of a supermax contract.

Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation.

Under Armour, Inc.'s UAA focus on strengthening its brands through enhanced customer connections, effective innovations, better price points and a loyalty program should help it to stand firmly in the challenging operating market.

About Curry Brand A partnership between Stephen Curry and Under Armour, Curry Brand is a purpose-led performance brand with a mission to ensure every young person has equitable access to sport, providing solutions that positively impact youth sports in under-resourced communities.

Curry joined the UA team back in 2013 after Nike lost the four-time NBA champion for a number of reasons. He signed with Under Armour for close to $4 million per year. Since then, that number has skyrocketed to around $20 million annually and continues to shoot for the stars.

Under Armour believes that the power of sport can unite, inspire, and change the world. We are on a mission to empower the voices of our underrepresented athletes, teammates, and communities in our ongoing effort to Stand for Equality.

MISSION STATEMENT Under Armour's mission is TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION.

One of the representatives from Nike ended up calling Curry "Steph-on" instead of "Stephen" during an all-important pitch in 2013, and that cost the brand an athlete who would undoubtedly boost their sales given his meteoric rise in the NBA at that time.

The $75 million stock compensation will vest in two installments planned for 2029 and 2032. Curry earned $48 million this season as the NBA's highest-salaried player as part of his Warriors contract that will pay him about $165 million through the 2025-26 season.

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Actors

Actors who starred in Under Armour TV Spot, 'Rule Yourself' Feat. Stephen Curry, Misty Copeland

Jordan Spieth photo
Misty Copeland photo
Stephen Curry photo
Agenices

Agenices of the Under Armour TV Spot, 'Rule Yourself' Feat. Stephen Curry, Misty Copeland

Under Armour TV commercial - Rule Yourself Feat. Stephen Curry, Misty Copeland
Droga5

Droga5 is an American advertising agency founded in New York in 2006 by Australian creative David Droga. The company has since become one of the most well-known and respected advertising agencies in t...

Under Armour TV commercial - Rule Yourself Feat. Stephen Curry, Misty Copeland
Optimum Sports

Optimum Sports is a company that focuses on health, fitness, and sports. The company offers a range of services that are designed to help individuals and organizations achieve their goals. These servi...

Under Armour TV commercial - Rule Yourself Feat. Stephen Curry, Misty Copeland
Reset

Reset is a startup company that offers a unique technological solution for mental health. The company was founded in 2018 by a group of experts in the fields of psychology, software engineering, and b...

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