A testimonial is a statement from a customer about how a product or service has benefitted them and often includes them recommending it. Testimonial advertising uses these authentic customer reviews in ad copy and creative to build trust in potential customers - making it one of the best ways to market your business.

Customer testimonials are extremely valuable for any business to accumulate. Not only can they highlight the positive experiences of existing customers, but they can also provide insight for prospective customers who look online before purchasing a product or service.

Testimonials help build your brand's credibility and audience trust because they're a form of social proof. Skeptics don't have to take your marketing team's or your CEO's word for how great a product or service is. In the minds of your clients or customers, of course, your brand leadership toots its own horn.

A testimonial is a short quote or personal anecdote from a client that describes the positive experience they've had with your company. While you'll often see a brand display testimonials on their website, a customer testimonial may be less formal, such as a customer review on a third-party website.

Testimonials are a great way to market your brand, product, or service to new customers. It allows people to view your brand from the perspective of people like them and instills more trust in potential customers.

A great testimonial talks about how you solved a problem for the customer while highlighting the benefits of your customer service. The purpose of an effective testimonial is to leverage your existing customers as social proof to convince prospective customers to pick you.

A customer testimonial is an endorsement from a satisfied customer that vouches for the value of a product or service. A great testimonial should increase the trustworthiness of a brand and its products and attract new customers.

A testimonial is a short quote or personal anecdote from a client that describes the positive experience they've had with your company. While you'll often see a brand display testimonials on their website, a customer testimonial may be less formal, such as a customer review on a third-party website.

10 Benefits of Customer Testimonials

• Proactive word-of-mouth marketing.
• Deeper connection with your target audience.
• Elevated brand reputation.
• Credibility and trustworthiness.
• Your brand can enjoy more spotlight.
• Happy customers can turn into loyal fans.
• Free promotion.
• Improved engagement.

In the world of business and advertising, testimonials are written or spoken statements that praise or recommend a product. Testimonials are usually written by ordinary customers who were asked to share their experience with a particular item or service.

Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website.

Our research tells us that nine out of 10 people trust what a customer says about a business more than what that business says about itself. As a result, customers are likely to spend 31% more with a business that has good customer testimonials, according to Spectoos.