What the COVID-19 Prevention Network TV commercial - TV One: Biggest Burden is about.

The COVID-19 Prevention Network has recently released a new TV spot titled 'TV One: Biggest Burden'. The short clip aims to encourage people to join clinical trials for COVID-19 vaccines, especially those who are disproportionately impacted by the virus due to systemic racism and other factors.

The TV spot begins with an African American woman holding a sign that reads 'Biggest Burden' while sitting in a park. The voice-over starts by highlighting the COVID-19 pandemic's devastating effects on the Black and Latino communities, mainly due to their higher exposure rates to the virus.

The ad then emphasizes the need for inclusive clinical trials that reflect the diversities of our population. The TV spot urges people to volunteer in clinical trials, emphasizing that they are safe and that volunteers will play a crucial role in developing vaccines that work for everyone.

The COVID-19 Prevention Network and TV One hope that this TV spot will inspire people from historically underrepresented populations to participate in clinical trials for COVID-19 vaccines. By doing so, they can help ensure that potential COVID-19 vaccines are effective and can protect all communities, regardless of race, ethnicity, gender, or age.

Overall, the 'TV One: Biggest Burden' TV spot is a necessary and powerful message that serves as both a call to action and a reminder of the importance of inclusivity in medical research. It underscores the fact that COVID-19 does not discriminate and that we all need to come together and work toward finding a cure that can keep us safe.

COVID-19 Prevention Network TV commercial - TV One: Biggest Burden produced for COVID-19 Prevention Network was first shown on television on November 23, 2020.