What the Amgen TV commercial - 2017 Tour of California is about.

Title: Amgen TV Spot: The Thrill of the 2017 Tour of California

Introduction:The Amgen TV Spot featuring the 2017 Tour of California takes viewers on an exhilarating journey through the stunning landscapes and intense competition of America's most prestigious cycling event. This captivating advertisement showcases the dedication, perseverance, and excitement that defines the race, captivating both sports enthusiasts and casual viewers alike.

The Thrill of Cycling:The commercial opens with a mesmerizing aerial shot, revealing the picturesque Californian scenery that serves as the backdrop for the race. Mountains, valleys, and rolling hills come to life as cyclists speed across the challenging terrain. The spot highlights the raw power and grace of the athletes as they navigate hairpin turns and power through steep ascents.

Heart-Pounding Competition:As the footage unfolds, the adrenaline-pumping moments of the Tour of California are captured, leaving viewers on the edge of their seats. The race tactics, breakaways, and sprints are expertly woven into the advertisement, showcasing the strategic brilliance of the riders. The music builds, mirroring the escalating excitement of the event as spectators cheer along the race route.

Captivating Stories:In addition to the fast-paced action, the TV spot delves into the personal stories and triumphs behind the riders. Flashbacks to previous editions of the race and emotional interviews with cyclists provide glimpses into the dedication, sacrifices, and determination required to compete at the highest level. From first-hand perspectives, viewers gain an intimate understanding of the passion that fuels these elite athletes.

Amgen's Commitment:Throughout the spot, Amgen's steadfast commitment to cycling and the race is highlighted. A title card emphasizes the association between Amgen, a leading biotechnology company, and the Tour of California. It showcases their shared values of pushing boundaries, fostering innovation, and prioritizing health and well-being. This partnership shows Amgen's dedication to supporting a healthier world for all.

At the end of the TV spot, powerful visuals of the riders crossing the finish line underscore the triumph and accomplishment experienced by both the individuals and the race organizers. The inspirational message encourages viewers to embrace challenges, push their limits, and experience the exhilaration of life.

Conclusion:Amgen's TV spot for the 2017 Tour of California successfully captures the essence of this renowned cycling event. With breathtaking scenery, heart-pounding competition, and inspiring narratives, the advertisement showcases the thrilling world of elite cycling while highlighting Amgen's commitment to health and innovation. This powerful combination makes the commercial a standout in the world of sports advertising, leaving viewers eagerly anticipating the next edition of the Tour of California.

Amgen TV commercial - 2017 Tour of California produced for Amgen was first shown on television on May 21, 2017.