Powerade calls on college athletes to rep brand following Ja Morant debacle. By Jon Springer. Published on August 24, 2023. Malaki Starks, University of Southern California wide receiver, is featured in Powerade's new ad.

Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020).

ATLANTA, Ga. - POWERADE announced basketball superstar Ja Morant as the brand's newest athlete partner – the first athlete partnership for POWERADE in more than five years. As the face of newly rebranded POWERADE, Morant stars in the brand's latest national marketing campaign and television spot, “What 50% More Means.”

POWERADE ION4 contains four electrolytes – Sodium, Potassium, Calcium and Magnesium – lost in sweat. Sodium and Potassium help you to retain fluid so you stay hydrated, as well as maintaining your blood volume, sweat rate and muscle blood flow. Without these electrolytes, your urinary output increases (ie.

Developed with sports scientists, Powerade Berry & Tropical is a still, isotonic sports drink that helps support effective hydration and carbohydrates for replenishing the energy and fluids that your body loses during exercise. And it also tastes great! Vitamin B6 contributes to normal energy metabolism.

History. Powerade was created by the Coca-Cola Company and first released in 1987. The company developed the soft drink as an alternative to sports drinks, which were becoming more and more popular. Powerade was originally marketed to athletes, who needed a drink that would keep them hydrated during strenuous workouts.

Developed with sports scientists, Powerade Berry & Tropical is a still, isotonic sports drink that helps support effective hydration and carbohydrates for replenishing the energy and fluids that your body loses during exercise. And it also tastes great! Vitamin B6 contributes to normal energy metabolism.

The short answer is that there are nutrients in Powerade that can help your body replenish lost liquids and essential salts or minerals you've lost through sweating. But, Powerade is high in sugar, artificial flavors, salt, and artificial colors, none of which are particularly good for your health.

Gatorade dominates the U.S. sports drink category, holding a 72.1% market share of retail sales, according to Euromonitor. Coke's Powerade falls in a distant second, with a 16.1% share. “The whole entire market is determined by the performance of those two brands,” Jarzabek said.

Basically, Powerade Active Water is for any time you break a sweat,” Andrew said. A new kind of sports drink. Powerade Active Water is a new, sugar-free, scientifically formulated drink with natural flavours that utilises Powerade's ION4 electrolyte system. It comes in three flavours: Peach & Apple, Mango, and Lemon.

The Active Water range contains four electrolytes to support hydration - Sodium, Potassium, Calcium and Magnesium. It contains B vitamins for energy and no sugar, making it great for the gym, training or after the game. It comes in 2 great flavours – Peach & Apple and Mango. Check out the POWERADE Active Water FAQs.

The main ingredients in both Powerade and Gatorade are water, a type of sugar, citric acid, and salt (1, 2). Powerade is sweetened with high-fructose corn syrup, while Gatorade contains dextrose. Dextrose is chemically identical to regular sugar (1, 2, 3).