Wendy's is a well-known fast-food restaurant chain that was founded in 1969 by Dave Thomas. With its signature square-shaped burgers and unique menu offerings, Wendy's has become a household name in t...
In the realm of Super Bowl commercials, Wendy's has always managed to leave a lasting impression with its witty and creative ads. The brand's Super Bowl 2017 TV spot, titled 'Cold Storage,' was no exception. Set to the iconic song 'Cold as Ice' by Foreigner, this commercial showcased Wendy's commitment to using only fresh, never frozen beef in their burgers.
The commercial opens with a shot of a dimly lit, freezer-like room. As the camera pans across rows of packaged, frozen burger patties, the lyrics of 'Cold as Ice' fill the air, creating a playful and memorable atmosphere. The setting reflects Wendy's daring decision to stand apart from its competitors who often use frozen meat.
Amidst the frozen burger patties, a bold red-headed Wendy's mascot emerges, carrying a brown paper bag with a warm and deliciously fresh hamburger. With a cheeky grin, she confidently states, "Other guys use frozen beef. We don't. You're gonna taste it in every bite."
The juxtaposition between the frozen, lifeless patties and the lively, vibrant Wendy's mascot sets the tone for the commercial. It emphasizes Wendy's unwavering commitment to providing customers with the best quality food possible, highlighting their use of fresh, never frozen beef.
As the camera captures the sizzling burger, steam rising and making everyone's mouth water, the message becomes clear - Wendy's is determined to deliver a superior tasting burger made with fresh ingredients. The commercial cleverly reinforces this message by contrasting it with the competition's frozen offerings.
The 'Cold Storage' Wendy's Super Bowl 2017 TV spot masterfully combines nostalgia with boldness, with the help of Foreigner's timeless hit 'Cold as Ice.' The energetic rhythm and catchy lyrics perfectly complement Wendy's vibrant and daring approach to advertising. The familiar chorus, "You're cold as ice," plays on the association between frozen meat and the quality that Wendy's refuses to compromise.
Ultimately, Wendy's 'Cold Storage' TV spot was a triumph, drawing attention to their commitment to quality and freshness in a playful and memorable way. It left viewers craving a Wendy's burger and inspired them to choose a fast food establishment that prioritizes taste and freshness above all else.
Wendys Super Bowl 2017 TV commercial - Cold Storage produced for Wendy's was first shown on television on February 4, 2017.
"Cold as Ice" by Foreigner
"Cold as Ice" is a song by the British-American rock band Foreigner ), released in 1977 as a part of their debut album "Foreigner". The song was written by Lou Gramm and Mick Jones ).
Lyrics and Meaning
The song's lyrics describe a woman who is materialistic and selfish, with the singer warning that her behavior will come back to haunt her someday. The lyrics are a warning to someone who is emotionally unresponsive that their cold-hearted attitude will catch up with them. The song is often interpreted as a cautionary tale against greed and selfishness.
Composition and Production
The song features a catchy guitar riff and a driving beat, typical of the classic rock of the late 1970s. The song was a commercial success, reaching the top 10 in both the US and the UK. The song has been covered by several artists over the years and remains a popular classic rock staple to this day.
Interesting Facts
The song has hidden vocals that don't make any sense, which was confirmed by Mick Jones in a Songfacts interview. The vocals were added as a joke during production, but were kept in the final mix.
That's some information about "Cold as Ice" by Foreigner.
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