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Advertisers of the Wendy's Super Bowl 2017 TV Spot, 'Cold Storage' Song by Foreigner

Wendys Super Bowl 2017 TV commercial - Cold Storage
Wendy's

Wendy's is a well-known fast-food restaurant chain that was founded in 1969 by Dave Thomas. With its signature square-shaped burgers and unique menu offerings, Wendy's has become a household name in t...

What the Wendys Super Bowl 2017 TV commercial - Cold Storage is about.

Wendys Super Bowl 2017 TV commercial - Cold Storage

In the realm of Super Bowl commercials, Wendy's has always managed to leave a lasting impression with its witty and creative ads. The brand's Super Bowl 2017 TV spot, titled 'Cold Storage,' was no exception. Set to the iconic song 'Cold as Ice' by Foreigner, this commercial showcased Wendy's commitment to using only fresh, never frozen beef in their burgers.

The commercial opens with a shot of a dimly lit, freezer-like room. As the camera pans across rows of packaged, frozen burger patties, the lyrics of 'Cold as Ice' fill the air, creating a playful and memorable atmosphere. The setting reflects Wendy's daring decision to stand apart from its competitors who often use frozen meat.

Amidst the frozen burger patties, a bold red-headed Wendy's mascot emerges, carrying a brown paper bag with a warm and deliciously fresh hamburger. With a cheeky grin, she confidently states, "Other guys use frozen beef. We don't. You're gonna taste it in every bite."

The juxtaposition between the frozen, lifeless patties and the lively, vibrant Wendy's mascot sets the tone for the commercial. It emphasizes Wendy's unwavering commitment to providing customers with the best quality food possible, highlighting their use of fresh, never frozen beef.

As the camera captures the sizzling burger, steam rising and making everyone's mouth water, the message becomes clear - Wendy's is determined to deliver a superior tasting burger made with fresh ingredients. The commercial cleverly reinforces this message by contrasting it with the competition's frozen offerings.

The 'Cold Storage' Wendy's Super Bowl 2017 TV spot masterfully combines nostalgia with boldness, with the help of Foreigner's timeless hit 'Cold as Ice.' The energetic rhythm and catchy lyrics perfectly complement Wendy's vibrant and daring approach to advertising. The familiar chorus, "You're cold as ice," plays on the association between frozen meat and the quality that Wendy's refuses to compromise.

Ultimately, Wendy's 'Cold Storage' TV spot was a triumph, drawing attention to their commitment to quality and freshness in a playful and memorable way. It left viewers craving a Wendy's burger and inspired them to choose a fast food establishment that prioritizes taste and freshness above all else.

Wendys Super Bowl 2017 TV commercial - Cold Storage produced for Wendy's was first shown on television on February 4, 2017.

Song from commercial Wendy's Super Bowl 2017 TV Spot, 'Cold Storage' Song by Foreigner

"Cold as Ice" by Foreigner

"Cold as Ice" is a song by the British-American rock band Foreigner ), released in 1977 as a part of their debut album "Foreigner". The song was written by Lou Gramm and Mick Jones ).

Lyrics and Meaning

The song's lyrics describe a woman who is materialistic and selfish, with the singer warning that her behavior will come back to haunt her someday. The lyrics are a warning to someone who is emotionally unresponsive that their cold-hearted attitude will catch up with them. The song is often interpreted as a cautionary tale against greed and selfishness.

Composition and Production

The song features a catchy guitar riff and a driving beat, typical of the classic rock of the late 1970s. The song was a commercial success, reaching the top 10 in both the US and the UK. The song has been covered by several artists over the years and remains a popular classic rock staple to this day.

Interesting Facts

The song has hidden vocals that don't make any sense, which was confirmed by Mick Jones in a Songfacts interview. The vocals were added as a joke during production, but were kept in the final mix.

That's some information about "Cold as Ice" by Foreigner.

Frequently Asked Questions about wendy's super bowl 2017 tv spot, 'cold storage' song by foreigner

Sunday's game got two doses, the first coming midway through the second quarter with Patsy Cline's soaring vocals serving as the backdrop for a 30-second advertisement for 'He Gets Us', a group touting itself as a “movement to reintroduce people to the Jesus of the Bible and his confounding love and forgiveness.”

The “He Gets Us” campaign, which was launched in March 2022, is funded by Hobby Lobby CEO David Green and other anonymous donors. The ads direct people to a website, where they can learn more about Jesus, find Bible reading plans and connect with people online or in-person who can answer their questions.

In between star-studded advertisements and a whole lot of football, this year's Super Bowl watchers are being taken to church. “He Gets Us,” a campaign to promote Jesus and Christianity, is running two ads during the game as part of a staggering $100 million media investment.

The Super Bowl XXXVIII halftime show, which was broadcast live on February 1, 2004, from Houston, Texas, on the CBS television network, is notable for a moment in which Janet Jackson's right breast - adorned with a nipple shield - was exposed by Justin Timberlake to the viewing public.

': The controversial penalty call which played a decisive role in Super Bowl LVII outcome. James Bradberry of the Philadelphia Eagles was called for holding Kansas City's JuJu Smith-Schuster late in the fourth quarter of Sunday's Super Bowl.

A multimillion-dollar Super Bowl ad campaign telling viewers that Jesus Christ "gets" them is the latest controversy surrounding the NFL's biggest event of the year. On Sunday, two new ads from the "He Gets Us" campaign will air during the game between the Philadelphia Eagles and the Kansas City Chiefs.

This year's Super Bowl included two commercials selling a loving, human Jesus Christ with the tagline “He Gets Us. All of Us.” They are part of a huge advertising campaign featuring billboards, TV ads, and YouTube Videos. All portray Jesus as someone who understands our struggles because he has experienced them too.

On Kansas City's final drive, Eagles cornerback James Bradberry was called for holding on JuJu Smith-Schuster with 1:54 left and the Chiefs' facing 3rd and 8 at the Philadelphia 15 in a tie game. The penalty gave Kansas City a first down on the Eagles' 11.

The officials adjudged that Eagles cornerback James Bradberry had held Smith-Schuster, giving the Chiefs an automatic first down and allowing them to run the clock down to 11 seconds before kicking the go-ahead field goal – essentially wrapping up the victory.

The officiating in Super Bowl XL was met with criticism from members of the media soon after the game, leading NFL Films to rank it as one of the top ten controversial calls of all time.

That's because the National Football League (NFL) trademarked the phrase “Super Bowl” back in 1969. The NFL considers any commercial activity that uses the term “Super Bowl” to be in violation.

With more than 79k mentions during the game, Coinbase's ad was mentioned on social more than any other ad during the 2022 Super Bowl. This ad simply featured a floating QR code that was reminiscent of an old screensaver.

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Agenices

Agenices of the Wendy's Super Bowl 2017 TV Spot, 'Cold Storage' Song by Foreigner

Wendys Super Bowl 2017 TV commercial - Cold Storage
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Wendys Super Bowl 2017 TV commercial - Cold Storage
UNHEARD/OF

Unheard/OfThere are a few different search results related to the term "Unheard/Of". Here is a summary of the most relevant ones:- Unheard Of Company - This is a non-profit theatre and podcast network...

Wendys Super Bowl 2017 TV commercial - Cold Storage
VML

VML is a global communications agency that specializes in creating impactful and innovative marketing campaigns for its clients. Founded in 1992, VML has grown to become one of the largest full-servic...

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