What the Rock in Rio USA TV commercial - The Briefcase is about.

Rock in Rio USA is a well-known music festival that takes place in various locations throughout the world. The festival is known for its incredible lineups and massive crowds. In order to promote the festival in the United States, a TV spot was created featuring the legendary actor Donald Sutherland.

The TV spot, titled "The Briefcase," begins with a shot of Sutherland in a suit walking through an office building. He enters an empty room and sets a briefcase on the table. As he opens the briefcase, we see it's filled with Rock in Rio USA memorabilia, including t-shirts, hats, and posters.

Sutherland then pulls out a pair of headphones and places them on his ears. The scene then cuts to footage from previous Rock in Rio shows, showing massive crowds and electrifying performances from some of the world's biggest music stars. We see fans singing, dancing, and having the time of their lives.

The final shot is of Sutherland standing on a stage at Rock in Rio USA, surrounded by screaming fans. He looks out at the crowd and smiles, clearly enjoying the energy and excitement of the festival.

The TV spot is effective in capturing the spirit of Rock in Rio USA, with its focus on the incredible music lineup and intense energy of the crowds. The use of Donald Sutherland is a clever move, as his name and reputation lend a certain credibility to the festival.

Overall, the Rock in Rio USA TV spot is a great way to generate hype and excitement for one of the world's most beloved music festivals. Whether you're a longtime fan or a newcomer to the festival scene, the TV spot is sure to get you pumped up for what's sure to be an unforgettable experience.

Rock in Rio USA TV commercial - The Briefcase produced for Rock in Rio USA was first shown on television on September 29, 2014.