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BNY Mellon Wealth Management TV commercial - Tennis
BNY Mellon

Introduction to BNY MellonBNY Mellon is a global financial services organization that provides investment management, asset servicing, wealth management, and treasury services. The company was formed...

What the BNY Mellon Wealth Management TV commercial - Tennis is about.

BNY Mellon Wealth Management TV commercial - Tennis

The BNY Mellon Wealth Management TV Spot, 'Tennis' is a 30-second commercial that captures the essence of wealth management. The commercial opens with a panoramic view of a tennis court, followed by the close-up shot of a well-dressed man sitting in a court-side chair. He is sipping a drink and appears to be taking a break. The camera then turns towards a woman on the other side of the net, who is trying to hit the ball that keeps bouncing past her.

The next shot shows the man's tennis coach standing next to him, holding a clipboard on which he is taking notes. The man acknowledges him, and the coach proceeds to give him a few pointers. The BNY Mellon logo appears on the bottom right corner of the screen, along with some text that reads 'Wealth Management is an Art. Let Us Show You How It's Done.'

The BNY Mellon Wealth Management TV Spot, 'Tennis' is a creative way to illustrate the benefits of wealth management. It showcases how a wealth manager can provide a client with the same level of expertise that a tennis coach gives to a player. The investment firm prides itself on creating a personalized approach to investing. It uses its resources to identify the individual needs of each client and provides the necessary resources to meet those needs.

The use of a tennis court as a backdrop emphasizes the importance of long-term thinking and strategy, which is essential in both tennis and wealth management. Both practices require attention to detail, discipline, and patience in order to achieve success. By using this analogy, the commercial makes a connection between wealth management and the skills required to excel in tennis, which resonates with high net-worth individuals who are the target audience of the commercial.

Overall, The BNY Mellon Wealth Management TV Spot, 'Tennis,' is a clever and effective way to illustrate the benefits of wealth management. The commercial successfully communicates how wealth management is an art, just like tennis, and how having a coach or wealth manager can help individuals achieve their goals and aspirations.

BNY Mellon Wealth Management TV commercial - Tennis produced for BNY Mellon was first shown on television on April 12, 2018.

Frequently Asked Questions about bny mellon wealth management tv spot, 'tennis'

BNY Mellon is an investments company. We provide investment management and investment services that help individuals and institutions to invest, conduct business and transact in markets all over the world.

At BNY Mellon, private bankers partner with our wealth management team to help ensure our clients receive a comprehensive approach to banking and credit needs, drawing on lending specialists and other experts, as needed, while providing unsurpassed personal attention and service.

Businesses, communities and global economies rely on us because we prioritize client experience, collaboration, innovation and resilience. As the “bank of banks,” our unique perspective, informed by one of the largest datasets in the world, powers the financial industry.

With $1.9 trillion of assets under management at the end of Q2 2023, Bank of New York Mellon is one of the largest asset managers in the world. 2 The company primarily generates revenue through one of its three primary businesses: Securities Services, Market and Wealth Services, and Investment and Wealth Management.

The Bank of New York Mellon Corporation, commonly known as BNY Mellon, is an American investment banking services holding company headquartered in New York City.

Global Company, Global Opportunities With a dedicated business presence on six continents and in 35 countries, BNY Mellon delivers global scale at the local level. The depth and breadth of our organisation provides exciting opportunities for career and global mobility.

Private banking Private banking is a variety of wealth management. Typically, private banks serve ultra-high net worth (UHNW) individuals – the wealthiest clients – and their family offices and companies. Other wealth management services address high net worth (HNW) individuals and the affluent.

Why Work With Us? BNY Mellon is a trusted advisor and business partner. We consider everything to reveal unseen value in the financial world. As a forward-thinking financial services firm, we power our clients' success through new possibilities, perspectives and insights.

The world's top 10 wealth management firms by AUM

  • UBS Wealth Management ($2.6 trillion in AUM)
  • Morgan Stanley Wealth Management ($1.24 trillion)
  • Bank of America Global Wealth & Investment Management ($1.22 trillion)
  • J.P. Morgan Private Bank ($677 billion)
  • Goldman Sachs ($558 billion)
  • Charles Schwab ($506.3 billion)

American investment banking services holding company The Bank of New York Mellon Corporation, commonly known as BNY Mellon, is an American investment banking services holding company headquartered in New York City. BNY Mellon was formed from the merger of The Bank of New York and the Mellon Financial Corporation in 2007.

The Mumbai Representative Office of The Bank of New York Mellon was set up in 1983 and continues to serve as BNY Mellon's main liaison point for our Indian client base.

Global Company, Global Opportunities With a dedicated business presence on six continents and in 35 countries, BNY Mellon delivers global scale at the local level. The depth and breadth of our organisation provides exciting opportunities for career and global mobility.

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Agenices

Agenices of the BNY Mellon Wealth Management TV Spot, 'Tennis'

BNY Mellon Wealth Management TV commercial - Tennis
The Media Kitchen

The Media Kitchen is a marketing and advertising agency that offers a wide range of services to clients in the United States. Established in 2001, the agency has steadily built a reputation for delive...

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