Introduction to BNY MellonBNY Mellon is a global financial services organization that provides investment management, asset servicing, wealth management, and treasury services. The company was formed...
The BNY Mellon Wealth Management TV Spot, 'Tennis' is a 30-second commercial that captures the essence of wealth management. The commercial opens with a panoramic view of a tennis court, followed by the close-up shot of a well-dressed man sitting in a court-side chair. He is sipping a drink and appears to be taking a break. The camera then turns towards a woman on the other side of the net, who is trying to hit the ball that keeps bouncing past her.
The next shot shows the man's tennis coach standing next to him, holding a clipboard on which he is taking notes. The man acknowledges him, and the coach proceeds to give him a few pointers. The BNY Mellon logo appears on the bottom right corner of the screen, along with some text that reads 'Wealth Management is an Art. Let Us Show You How It's Done.'
The BNY Mellon Wealth Management TV Spot, 'Tennis' is a creative way to illustrate the benefits of wealth management. It showcases how a wealth manager can provide a client with the same level of expertise that a tennis coach gives to a player. The investment firm prides itself on creating a personalized approach to investing. It uses its resources to identify the individual needs of each client and provides the necessary resources to meet those needs.
The use of a tennis court as a backdrop emphasizes the importance of long-term thinking and strategy, which is essential in both tennis and wealth management. Both practices require attention to detail, discipline, and patience in order to achieve success. By using this analogy, the commercial makes a connection between wealth management and the skills required to excel in tennis, which resonates with high net-worth individuals who are the target audience of the commercial.
Overall, The BNY Mellon Wealth Management TV Spot, 'Tennis,' is a clever and effective way to illustrate the benefits of wealth management. The commercial successfully communicates how wealth management is an art, just like tennis, and how having a coach or wealth manager can help individuals achieve their goals and aspirations.
BNY Mellon Wealth Management TV commercial - Tennis produced for BNY Mellon was first shown on television on April 12, 2018.
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