What the Harley-Davidson TV commercial - Magic Hour is about.
Harley-Davidson's 'Magic Hour' TV spot is a captivating ode to the iconic brand's long-standing heritage and penchant for adventure. From the moment the ad begins, we're immediately transported to the open road of the American West, bathed in the warm golden hues of the magic hour.
The spot features an array of Harley-Davidson riders, cruising down scenic highways with a sense of freedom that only these bikes can inspire. The sight of the riders in their leather jackets atop the powerful motorcycles against the backdrop of the majestic landscape is a sight to behold.
As the journey continues through winding backroads and through small towns, there's an undeniable sense of joy and excitement that comes with the Harley-Davidson riding experience. The ad captures this sense of freedom in its most pure and unbridled form.
For Harley-Davidson enthusiasts, the 'Magic Hour' spot is a reminder of everything that makes the brand so special - the perfect combination of power, freedom, and adventure. It's an ad that speaks to the heart of riders and non-riders alike, reminding us all that the open road is always waiting.
Harley-Davidson TV commercial - Magic Hour produced for
Harley-Davidson
was first shown on television on February 26, 2020.
Frequently Asked Questions about harley-davidson tv spot, 'magic hour'
Sign up to track 44 nationally aired TV ad campaigns for Harley-Davidson. In the past 30 days, Harley-Davidson has had 10 airings and earned an airing rank of #3,039 with a spend ranking of #2,036 as compared to all other advertisers.
In short, Harley-Davidson is very clear about what it is selling; and that's not necessarily just bikes; it's an image, an experience and a lifestyle. It is essentially selling its brand to people.
Summary. Harley-Davidson spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.
Legacy. One of the things that makes Harley-Davidson® so unique is the unparalleled legacy they've created over many generations of making motorcycles. The company was founded in 1903 in Milwaukee, Wisconsin by friends William S. Harley and Arthur Davidson.
Some of the most popular Harley-Davidson motorcycles include: Harley-Davidson Sportster: The Sportster is a classic Harley-Davidson model that has been around since 1957. It is known for its compact size, low seat height, and agile handling, making it a popular choice for riders of all skill levels.
HARLEY-DAVIDSON MOTORCYCLE RETAIL SALES 2018-2022 (1)
| Location | 2022(4) | 2021 |
|---|
| United States | 109,190 | 126,276 |
| Canada | 7,924 | 8,137 |
| Total North America | 117,114 | 134,413 |
| EMEA(2) | 30,510 | 31,101 |
By this time, many dealerships began to incorporate the Bar & Shield® in their dealership logo. Wisconsin Harley-Davidson® incorporates the Bar & Shield®, too. Moving away from the Bar & Shield®, the #1 logo was created to celebrate the 1969 AMA Grand National Championship season title.
Part of the reason why Harley Davidson is so popular is its century-long presence. Founded back in 1903, the brand cements its place as one of the oldest, if not the oldest, continuously operating motorcycle companies in the world.
Harley-Davidson competitors include Yamaha, Bombardier Recreational Products, Thor Industries, Polaris Inc. and Winnebago Industries.
FXDR 114
From a production standpoint, the fastest Harley-Davidson motorcycle is the FXDR 114.
The Best-Selling Harley-Davidson Motorcycle Of All Time
The Harley-Davidson Sportster was first introduced in 1957, and it quickly became a hit with riders. The original Sportster, known as the XL, was powered by a 883cc V-twin engine and featured a unique design that set it apart from other motorcycles on the market.
In simple terms, Harley-Davidson is considered by many the best motorcycle manufacturer in the world.
