Tampax is a feminine hygiene brand that specializes in the production of tampons. Created in 1936 by a Dr. Earle Haas, the brand has remained a leader in the tampon industry ever since.The Tampax tamp...
Tampax Pearl is a popular brand of tampons that has been advertised through a series of memorable and effective TV commercials. One of the most notable ads is the 'Columpio de cuerda' or 'Rope Swing' commercial.
The Tampax Pearl TV spot features a young woman enjoying a day outdoors, swinging on a rope swing over a lake. The ad starts with the woman's voice saying, "Guys, it's just a period," in a reassuring tone as she swings back and forth. She continues to calmly voice over, explaining that although it may not be the most pleasant thing to deal with, it's nothing to be ashamed of.
As the woman swings higher and higher on the rope swing, the scene slowly begins to change. The view of the woman becomes blurry, and the color of her clothing fades away. As the camera focuses on her midsection, viewers see that she is wearing a tampon, specifically Tampax Pearl. The ad emphasizes that Tampax Pearl offers superior protection and comfort during a period, allowing women to do whatever they want without worrying about leaks or discomforts.
The commercial concludes with a clear message stating, "Never let your period stop you from living your life," with a shot of the woman joyfully splashing in the lake after her moment of tranquility. The ad is effective in conveying the idea that women can lead their lives comfortably during their menstrual cycle with Tampax Pearl's superior and reliable tampons.
Overall, the Tampax Pearl TV Spot, 'Columpio de cuerda' perfectly encapsulates the brand's message that women should never let their period hold them back from doing what they love. The ad is effective in assuring women that Tampax Pearl provides reliable protection, enabling them to have the freedom and confidence to enjoy their lives and be themselves.
Tampax Pearl TV commercial - Columpio de cuerda produced for Tampax was first shown on television on February 13, 2017.
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