Ice Breakers is a company known for its refreshing and invigorating mints and chewing gum. Founded in 1995, Ice Breakers quickly became a favorite among consumers looking for a burst of freshness to a...
Title: Ice Breakers TV Spot - 'Public Space'
Introduction:In this captivating Ice Breakers TV spot titled 'Public Space,' we are introduced to a scene that encapsulates the power of connection and the role that a simple piece of gum can play in breaking down barriers. This advertisement explores the joy and excitement that can arise when strangers come together in unexpected ways.
Scene 1: A bustling city squareThe commercial opens in a vibrant city square, alive with the rhythm of daily life. People from all walks of life traverse the square, each wrapped up in their own world. The atmosphere is a mix of hurried footsteps, honking cars, and the distant melody of street performers. Among the crowd, we see a young woman named Emily, standing near an ice cream vendor.
Scene 2: Curiosity sparks connectionEmily, with a shy but curious smile, pulls out a pack of Ice Breakers gum from her bag. Unwrapping a piece, she pops it into her mouth as she gazes around the square. As she chews, an infectious energy radiates within her.
Scene 3: An unexpected twistSuddenly, a gust of wind sweeps through the square, carrying a leaflet from a nearby bench. The wind carries the leaflet directly towards Emily. She lifts her hand instinctively, catching it mid-air with grace. As she examines it, she can't help but notice an intriguing invitation to an improv comedy show that evening.
Scene 4: A shared momentEmily's eyes light up, and with a burst of bravery, she extends her hand offering the leaflet to a nearby stranger, Rachel. Rachel, surprised but intrigued, accepts the invitation with a grateful smile. In that moment, a connection is forged between the two women.
Scene 5: Domino effectThe commercial fast-forwards, showing a series of encounters where Emily, Rachel, and the growing group of people they have invited, share the leaflet with more strangers. The camera captures the enthusiasm and intrigue on people's faces as they receive the unexpected invitation, forming a chain reaction of connections throughout the city square.
Scene 6: The improv comedy showThe TV spot concludes with a montage of scenes from the improv comedy show. We witness the initial strangers turned friends, laughing together, and fully immersed in the performance. The atmosphere is electric with joy, camaraderie, and a newfound sense of togetherness, all thanks to a simple act of sharing.
Conclusion:This Ice Breakers TV spot titled 'Public
Ice Breakers TV commercial - Public Space produced for Ice Breakers was first shown on television on July 27, 2014.
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