Wieden+Kennedy New York Developed in partnership with Delta's advertising partner Wieden+Kennedy New York, the campaign will launch on Jan. 31. Spots will run on NBC's TODAY show, the Winter Olympics Opening Ceremony, Late Night with Seth Meyers, That's My Jam with Jimmy Fallon and more in the coming weeks.

Delta Brand Delta Brand We Love to Fly and It Shows (September 1987). Tagline was completed with a variety of phrases, such as "Fly for business'" and "Fly me home."

Definition: The Delta means change or difference,and is used in digital marketing to discuss either the rate of change or difference a campaign or action will make.

Delta Air Lines spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.

Timeline: Delta's trademarks and slogans

• 1929: Speed, Comfort and Safety.
• 1930s: Speed, Comfort and Convenience.
• 1935: The Trans-Southern Route.
• 1940: The Airline of the South.
• 1948: None Faster.
• 1950s: Hospitality and Service from the Heart.
• 1950s: One of America's Pioneer-Scheduled Airlines.

Curiosity fuels us, innovation propels us, and humanity lifts us, so we never look back. We only Keep Climbing.

Deltas are wetlands that form as rivers empty their water and sediment into another body of water, such as an ocean, lake, or another river. Although very uncommon, deltas can also empty into land.

A delta is a geographical feature of a river. Where rivers meet the sea or ocean, they often spread out in a triangle shape. The resemblance to the uppercase letter delta led to the name.

Delta Airlines Promotion & Advertising Strategy: The brand is promoted via several channels like TV commercials, print media, online campaigns, social media engagement and other forms of digital marketing.

Mission Statement of Delta Airlines Its mission statement is "Connect the World. Reflect on the World. Respect the World. Our purpose is beyond flight." The primary purpose of this brand is to connect with different people and show them respect as their passengers.

Its true origin, however, is lesser-known: “Delta” was suggested to airline founder C.E. Woolman by one of his most trusted associates, Catherine FitzGerald. She recommended an homage to the Mississippi Delta region where the airline's predecessor, Huff Daland Dusters, got its start.

Delta expresses the amount of price change a derivative will see based on the price of the underlying security (e.g., stock). Delta can be positive or negative, being between 0 and 1 for a call option and negative 1 to 0 for a put option.