What the Capital One CreditWise TV commercial - Meditation is about.

Title: Capital One CreditWise TV Spot: 'Meditation'

Introduction:In this captivating television spot, Capital One introduces viewers to CreditWise, their innovative credit monitoring tool. Titled 'Meditation,' the commercial takes an unexpected twist as it merges the calming practice of meditation with the world of credit monitoring. Let's dive deeper into the creative narrative of this unique advertisement.

Synopsis:The scene opens with a serene landscape showcasing a peaceful meadow, where individuals are seated in the traditional lotus position. Soft, soothing music plays in the background, setting the atmosphere for a relaxing meditation session.

As the camera pans across the meadow, we see people from different walks of life. A young professional, a couple, an older woman, and a student, all seeking solace in their daily lives. Each person is engrossed in their meditation, eyes closed and breathing in unison.

Suddenly, the camera focuses on one individual, a woman who appears more visibly concerned than the others. She opens her eyes, breaking from her meditation, and gazes at her smartphone screen, revealing the CreditWise app from Capital One. The woman taps the screen and is greeted with an array of vibrant graphics representing her credit score and financial information.

As the commercial progresses, we witness the transformation of the serene meadow into a dynamic digital landscape, reflecting the woman's financial wellness. The meadow evolves into a bustling cityscape, illuminated with colorful lights and vibrant energy, symbolizing the endless possibilities and financial freedom that come from having a robust credit score.

Meanwhile, a calm, reassuring voiceover explains the benefits and features of CreditWise. The voiceover highlights how CreditWise empowers users by providing credit monitoring, alerts, and personalized insights to help manage their financial well-being.

The ad concludes with the woman, now relaxed and confident, closing her eyes once again, merging back into the tranquil meditation scene. The serene meadow reappears, and the soft music gently fades, leaving viewers with a sense of calm and reassurance.

Key Message:The CreditWise TV spot effortlessly combines the practice of meditation with credit monitoring, emphasizing Capital One's commitment to helping their customers achieve financial well-being. By showcasing the transformative power of CreditWise, Capital One encourages viewers to take control of their credit scores and embrace the freedom that comes with gaining financial knowledge.

Conclusion:Through their 'Meditation' TV spot, Capital One skillfully captures the essence of serenity and ties it to the world of credit monitoring. This creative juxtaposition serves to highlight the importance of financial wellness and the tools available to help individuals achieve it. The commercial not only captures attention but also leaves a lasting impression, reminding viewers of the peace of mind that comes from being in control of their credit.

Capital One CreditWise TV commercial - Meditation produced for Capital One (Credit Services) was first shown on television on March 31, 2017.