Hugo Boss: The Scent television commercial 2016

What the Hugo Boss: The Scent TV commercial - Closer Ft. Theo James, is about.

In the Hugo Boss: The Scent TV spot, titled 'Closer,' British actor Theo James stars as the seductive face of the fragrance campaign. Set to The Weeknd's sultry track 'High for This,' the commercial is a provocative exploration of the senses.

The ad opens with James overlooking a bustling city skyline, before cutting to him getting ready for a night out. The camera lingers on his chiseled features and piercing blue eyes, emphasizing his commanding presence.

As James makes his way through the city streets, he is followed by a mysterious woman who is clearly captivated by his scent. The scene is intercut with close-up shots of the fragrance bottle, emphasizing the product's sleek design and luxurious appeal.

As James reaches his destination, he turns to the woman and asks her to come closer. The camera zooms in on their faces as they come together, the sensual mood heightened by the thumping beat of The Weeknd's song.

Overall, the Hugo Boss: The Scent TV spot is a highly effective piece of marketing, appealing to both men and women with its combination of sleek visuals, seductive imagery, and irresistible fragrance.

Hugo Boss: The Scent TV commercial - Closer Ft. Theo James, produced for Hugo Boss Fragrances was first shown on television on December 18, 2016.

Song from commercial Hugo Boss: The Scent TV Spot, 'Closer' Ft. Theo James, Song by The Weeknd

"High for This" by The Weeknd is the first officially released song by Canadian singer The Weeknd. It was recorded in Toronto and serves as the opening track of his debut mixtape, "House of Balloons." The song was released on March 20, 2011.

According to the lyrics and interpretations, "High for This" is often seen as a sensual and seductive song, with references to drug use. Many fans and listeners believe that the song is about having sex while under the influence of drugs like MDMA or ecstasy. The line "even though you don't roll" refers to the term "rolling," which is commonly used to describe the effects of MDMA.

The song sets the atmospheric tone for The Weeknd's mixtape and introduces listeners to his unique and edgy style. It showcases his smooth vocals and dark, moody production, which became signature elements of his early work.

"High for This" has received positive reviews from both fans and critics, with many praising its atmospheric and seductive vibe. The song's popularity helped establish The Weeknd as a rising star in the music industry and set the stage for his subsequent success.

The mixtape "House of Balloons," which features "High for This," was critically acclaimed and played a significant role in launching The Weeknd's career. The mixtape was released in 2011 and received widespread praise for its innovative sound and introspective lyrics.

In summary, "High for This" is the first song released by The Weeknd and serves as the opening track of his debut mixtape, "House of Balloons." It is known for its sensual and seductive atmosphere and is often associated with themes of drug use and sexual experiences. The song helped establish The Weeknd's unique style and played a crucial role in his rise to fame.