What the Kayak TV commercial - Dads a KAYAK Denier is about.

Title: Dad's a KAYAK Denier: A Hilarious Journey to Conversion

Introduction:In this engaging TV spot, titled "Dad's a KAYAK Denier," KAYAK takes us on a captivating journey filled with humor, persuasion, and the undeniable allure of their travel platform. The commercial revolves around a family vacation discussion, where the father, a self-proclaimed KAYAK denier, tries to resist the overwhelming evidence presented by his wife and children. This light-hearted and relatable ad highlights the benefits of using KAYAK for travel planning, and ultimately proves that even the staunchest skeptics can become believers.

Scene 1: The Family GatheringThe commercial opens with a cozy family gathering in the living room, complete with picturesque frames and travel books adorning the shelves. The mother, played by a charismatic actress, initiates the conversation by expressing her desire to plan a family vacation. As she suggests using KAYAK, her husband, portrayed by a comedic actor, dismisses the idea with a comically exaggerated eye-roll. This sets the stage for the rest of the ad, as the family begins their mission to convert "Dad," the KAYAK denier.

Scene 2: The Child ProdigyIn this scene, the audience is introduced to the family's tech-savvy child, who seamlessly navigates the KAYAK app on a tablet. The child excitedly showcases the app's features, such as flight comparisons, hotel bookings, and car rentals, all in one place. As Dad looks on in awe, amazed by the simplicity and efficiency of the app, his resistance crumbles slightly. The family's enthusiasm becomes contagious, sparking curiosity even in the most skeptical of individuals.

Scene 3: The Mountains of EvidenceEntering scene 3, a montage of KAYAK's features takes center stage. As Dad is bombarded with images of breathtaking destinations, flights with unbeatable prices, and the app's intuitive interface, his doubt begins to waver. Each snippet of evidence presented to him further chips away at his initial skepticism.

Scene 4: Persuasion by ComparisonIn this pivotal moment of the commercial, Dad finds himself reluctantly introduced to the alternatives of planning a vacation without KAYAK. The family reenacts an agonizing search across multiple platforms, hammering home the time-consuming and frustrating process of comparing prices and juggling multiple bookings. The stark contrast between the two scenarios pushes Dad closer to capitulation.

Scene 5: Dad's KAYAK ConversionThe climactic scene unfolds with Dad finally uttering the words, "Alright, let's give it a try." The family erupts in jubilation, showering him with applause and joyful teasing. Dad relinquishes his stance as a KAYAK denier, acknowledging the error of his ways and embracing the convenience and ease that KAYAK provides for travel planning.

Conclusion:"Dad's a KAYAK Denier" stands as a testament to the power of persuasion, humor, and relatability in advertising. The ad effectively highlights the advantages of using KAYAK for travel planning, converting the skeptics into believers. With its endearing characters and humorous narrative, this TV spot leaves viewers inspired to embark on their own KAYAK-fueled adventures while reminding them that even the toughest critics can become devoted enthusiasts.

Kayak TV commercial - Dads a KAYAK Denier produced for Kayak was first shown on television on February 7, 2022.