Noom is a weight loss app that provides access to a health coach, a food calorie counter, and a personalized weight loss plan. The company claims that these tools can help people to achieve and maintain their ideal weight.

You get daily lessons that cover basic psychology as it relates to your habits, particularly dieting and weight loss. Noom also puts a heavy emphasis on categorizing foods by caloric density, rather than trying to force you to avoid “bad” foods in favor of “good” ones.

Some Noom users say the app's daily weigh-ins and calorie-tracking system are 'toxic' and triggered disordered eating. The weight-loss app Noom built its brand on acknowledging that "diets don't work." Former users say they were drawn to Noom's message, but the app triggered disordered eating.

Noom (simply “Moon” spelled backwards) was co-founded in 2008 by tech entrepreneur Saeju Jeong, who moved to New York from Korea in the mid-aughts, and Artem Petakov, a Ukraine-born former Google engineer.

The Noom mindset is an easy to understand manual to teach you how to make life changes to manage your weight and nutrition. This book attempts to instruct individuals in ways to change your thinking to meet the goal of weight loss.

Sign up for a two-week trial of Noom today! Aniston joins the ranks of so many other celebrities including Kourtney Kardashian, Halle Berry, Kate Walsh, Hugh Jackman and Brooke Burke who have seen amazing results from intermittent fasting!

How Much Does Noom Cost? While Noom does advertise a free one-week trial, a subscription costs up to $59 a month. Each plan is individualized, and the recommended duration of the program is based on the amount of weight you want to lose.

Noom and WW are two of the most popular diet programs. Both offer simple, user-friendly mobile apps and promote weight loss by encouraging healthy food choices and lifestyle changes.

Top weight loss app Noom has settled a lawsuit for $62 million to address complaints about its billing. The suit alleged Noom misled customers into signing up for low-cost trials that led to costly, hard-to-cancel subscriptions. Noom said it will change its practices to make pricing and policies more transparent.

Because Noom takes a holistic approach to health, focused on the four pillars of nutrition, exercise, sleep and stress management, success in one of these areas often begets positive health outcomes in the others.

10 tips for weight loss success with Noom

1. Forget what you think you know about weight loss.
2. Weigh yourself daily.
3. Measure everything for success with Noom.
4. Find your favorite green foods and eat lots of them.
5. Prep food just two days a week.
6. For success with Noom, log foods accurately.
7. Find an accountability partner.

Note: Your Coach isn't a replacement for a therapist or other mental health professional. They can provide guidance around the Noom Mood program but they're not certified counselors. We encourage you to reach out to a professional should you feel you need one.