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Advertisers of the Procter & Gamble TV Spot, 'Widen the Screen: Less Than Six Percent'

Procter & Gamble TV commercial - Widen the Screen: Less Than Six Percent
Procter & Gamble

Founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio, Procter & Gamble (P&G) is a multinational consumer goods corporation and one of the largest companies in the world. The company...

What the Procter & Gamble TV commercial - Widen the Screen: Less Than Six Percent is about.

Procter & Gamble TV commercial - Widen the Screen: Less Than Six Percent

Procter & Gamble, one of the world's leading consumer goods companies, has recently launched a powerful and thought-provoking TV spot titled 'Widen the Screen: Less Than Six Percent.' This commercial aims to shed light on the current underrepresentation of Black creators in the media industry and encourages viewers to actively support and amplify their voices.

The TV spot begins with a serene piano melody, evoking a sense of tranquility. As the music plays, a series of black and white photos showcasing influential Black creators from various artistic disciplines are displayed on screen. These creators include filmmakers, actors, writers, musicians, and more, each accompanied by a short caption highlighting their achievements and contributions to their respective fields.

The visuals seamlessly transition into a diverse group of people, representing different races and backgrounds, holding up their smartphones. These smartphones symbolize the power of technology and social media, which have become critical tools for marginalized communities to share their stories and art with the world. The camera then pans out to reveal an amorphous screen that slowly expands from its narrow confines, illustrating the collective effort to "widen the screen" and create space for marginalized voices.

As the screen expands, the visuals become more vibrant and colorful, reflecting the rich tapestry of cultures and perspectives that have been historically sidelined by the mainstream media. The voiceover, delivered with conviction and authenticity, echoes through the commercial, sharing a powerful message:

"Less than six percent of the stories we see on-screen are written by Black creators. It's time to widen the screen, so we can widen our view of the world. When we see more of their stories, we see more of ourselves."

The commercial concludes with the Procter & Gamble logo and a call to action for viewers to support and uplift Black creators by seeking out their work, sharing their stories on social media, and advocating for more diverse representation in the media. The TV spot ends on a hopeful note, leaving viewers with a sense of responsibility and possibility for positive change.

The 'Widen the Screen: Less Than Six Percent' TV spot from Procter & Gamble serves as a catalyst for change, challenging the status quo and encouraging viewers to actively participate in promoting diversity and inclusion in the media. By amplifying the voices and stories of underrepresented communities, the commercial strives to widen our perspectives, spark empathy, and foster a more inclusive society.

Procter & Gamble TV commercial - Widen the Screen: Less Than Six Percent produced for Procter & Gamble was first shown on television on June 26, 2022.

Frequently Asked Questions about procter & gamble tv spot, 'widen the screen: less than six percent'

Widen The Screen is an expansive content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience.

Watch OWN and P&G Present Widen the Screen: A View Into Black Life - Season 1 | Prime Video.

“And part of what 'Widen The Screen' does and why we call it 'Widen The Screen' is that the way the Black community is often portrayed is either in struggle or triumph. And there's a lot more in between and around. So this is about portraying the joy and the beauty and the vastness of Black life.

Approaching life with genuine curiosity and compassion toward others enables us to widen our view of different life experiences so we can begin to replace our assumptions and stereotypes with more empathy and understanding.

P&G Professional is the away-from-home division of Procter & Gamble, serving the foodservice, building cleaning and maintenance, healthcare, hospitality, food/drug/mass, and convenience store industries.

P&G | Widen the Screen - YouTube.

Metaphorical language activates the imagination, and the writer is more able to convey emotions and impressions through metaphor. Metaphor expresses nuances for which no standard vocabulary exists, and entices readers to think in abstract ways.

As we know a metaphor is a word or phrase in which an object or idea is compared to another and an interesting analogy is suggested. In particular, metaphors can help to create suspense, tension, or even humor in a story. They can also be used to add depth and meaning to a character or situation.

Diversity improves team performance. Diverse leadership drives team success across an organization. A Deloitte article showed that inclusive leadership improved team performance by 17%. Diversity can offer a powerful team advantage in a competitive marketplace.

1) Diversity drives creativity and innovation Every culture, every nationality, every single person sees the world in a different way. Similarly, every culture, nationality, and person has different knowledge, perspectives, and points of view. When all of these different views are shared together, miracles can happen.

Procter & Gamble's organizational structure is a product-based divisional structure. This means that the company is divided into five business units, each of which is responsible for a specific product category. The five business units are: Baby, Feminine & Family Care.

P&G Professional leverages P&G's scale, trusted brands, and strengths in market and consumer understanding to meet the specific business needs in a wide range of industries, such as foodservice, education cleaning and maintenance, education, hospitality, healthcare, and care homes.

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Agenices

Agenices of the Procter & Gamble TV Spot, 'Widen the Screen: Less Than Six Percent'

Procter & Gamble TV commercial - Widen the Screen: Less Than Six Percent
Grey Healthcare Group, Inc.

Grey Healthcare Group, Inc. is a global healthcare communications company that specializes in promoting healthcare brands and improving patient outcomes. Founded in 2005, Grey Healthcare Group has gro...

Procter & Gamble TV commercial - Widen the Screen: Less Than Six Percent
Omnicom Group

Omnicom Group is a leading global marketing communications company headquartered in New York City. It offers brand and advertising services to clients worldwide through its branded networks and numero...

Procter & Gamble TV commercial - Widen the Screen: Less Than Six Percent
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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