What is CarMax?CarMax is a company that specializes in buying and selling used cars. They are the largest used-car retailer in the United States and have been in business for over 25 years. The compan...
CarMax TV Spot, 'It all Starts Here' is a 30-second ad that showcases the journey of buying a car. From the excitement of choosing the perfect vehicle to the peace of mind that comes with CarMax's quality assurance, the entire process is shown in a dynamic and engaging way.
The commercial starts with a young couple walking into a CarMax dealership. They are greeted by a sales representative who shows them different cars and answers their questions. We see them test driving different vehicles and finally landing on their dream car.
The voiceover explains that at CarMax, the journey doesn't end with buying the car. They offer a five-day money-back guarantee, which gives the peace of mind to know that the car can be returned if not satisfied. The ad also shows a technician inspecting the car thoroughly to make sure it meets the CarMax quality standards.
Towards the end of the commercial, the couple confidently drives away in their new car, and the tagline "It all Starts Here" appears on the screen.
The ad conveys the message that buying a car doesn't have to be a hassle, and it can be a pleasurable experience. CarMax's unique approach to car buying ensures that customers feel confident and assured in their purchases. The company's dedication to quality and guarantee of the customers' satisfaction is what sets them apart in the car buying industry.
CarMax TV commercial - It all Starts Here produced for CarMax was first shown on television on January 13, 2013.
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