Benjamin Moore is a well-known company that manufactures high-quality paints, stains, and other coatings. The company was founded in 1883 by Benjamin Moore and his brother, and it is headquartered in...
The Benjamin Moore Century TV spot, titled 'A Difference You Can Feel', is a powerful ad that emphasizes the superior quality of the product. The ad features a woman in a white dress, delicately touching the walls in a room, experiencing the difference she can feel compared to her previous paint choices.
The ad begins with the woman entering a room painted in Benjamin Moore Century. Her hands graze the walls, and she is visibly moved by the luxurious finish of the paint. As she walks around the room, the camera zooms in on her hands as they glide over the walls, emphasizing the sensory experience of touching the premium paint.
Throughout the ad, the narrator speaks in a soft, reassuring voice, highlighting the products' premium quality and emphasizing the difference it can make in a home. The ad is well-directed, with sensual close-up shots of the woman and the paint, making the viewer feel as though they have firsthand experience of the product's superiority.
Towards the end of the ad, the woman exits the room, leaving her hand touching the wall as she walks away, conveying the sense of lingering luxury the product offers. The ad finishes with the brand's slogan, 'It's not just paint, it's Benjamin Moore,' emphasizing the prestige of the brand.
In summary, the Benjamin Moore Century TV spot is a beautifully crafted ad that focuses on the sensory and premium experience of using the brand's superior quality paint. By emphasizing the difference the product makes, it leaves a lasting impression on the viewer, making it the perfect marketing tool for the brand.
Benjamin Moore Century TV commercial - A Difference You Can Feel produced for Benjamin Moore was first shown on television on July 2, 2018.
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