What the 2013 Ford Explorer TV commercial - Wet or Wild is about.

In 2013, Ford unveiled an exhilarating television commercial for their iconic SUV, the Ford Explorer. Titled 'Wet or Wild,' this television spot captured the essence of adventure and freedom that the Explorer embodied.

The 'Wet or Wild' TV spot opens with a breathtaking aerial view of a vast untamed wilderness, adorned with crystal-clear lakes and majestic mountains. The camera zooms in on a white Ford Explorer parked on the edge of a pristine lake, its sleek design blending seamlessly with the natural surroundings.

As the commercial commences, the scene transitions to showcase a family eagerly preparing for an unforgettable outdoor excursion. Parents buckle their excited children into the spacious rear seats, fueling their anticipation for the adventure that awaits them.

With a spirited engine roar, the Ford Explorer accelerates forward, kicking up splashes of water on the lake's shoreline. The narrator's voice soars over the crescendo of the engine, inviting viewers to join the Explorer on its enticing journey.

The commercial fleetingly reveals glimpses of the Explorer conquering rugged terrains, tackling challenging trails, and effortlessly maneuvering through muddy paths. Each scene captures the vehicle's capabilities in a variety of off-road conditions, showcasing its durability and versatility.

Amidst exhilarating off-road shots, the commercial seamlessly transitions to a quieter and more serene tone. The Ford Explorer glides through a serene forest, surrounded by towering trees that whisper secrets of adventure and exploration. The car's graceful movement seems to evoke a sense of unity with its natural habitat.

The TV spot concludes with the Explorer's victorious return to the lake from the opening scene. Glistening droplets of water cascade from the vehicle's body as it reverses into the water. The poignant moment suggests that the Explorer is not merely a means of transportation, but a conduit to freedom and discovery.

As the screen fades to black, the Ford logo emerges, accompanied by the brand's timeless tagline, "Built Ford Tough." This slogan emphasizes the vehicle's durability and resilience, perfectly encapsulating the essence of the Ford Explorer.

In just a brief TV spot, 'Wet or Wild' managed to capture the hearts and imaginations of viewers, inspiring them to break free from their everyday routines and embark on their own exhilarating adventures. The commercial effectively showcased the Ford Explorer's rugged capabilities and highlighted its seamless integration into the natural world. It encouraged viewers to embrace the spirit of exploration and chase the limitless possibilities that lie just beyond the confines of the ordinary.

2013 Ford Explorer TV commercial - Wet or Wild produced for Ford was first shown on television on April 15, 2013.